Introducing TikTok Sans: A New Typeface for Creativity and Self-Expression

Whether it's in-app or on the web, TikTok aims to inspire creativity and bring joy to its users. The platform provides a backdrop for unique and entertaining experiences, from discovering new trends to sharing videos with friends and learning life hacks. To reflect the diverse community of creators, visionaries, and storytellers, TikTok has introduced a new bespoke typeface called TikTok Sans. Developed in collaboration with Grilli Type, this versatile typeface enhances creative self-expression and aligns with TikTok's values of entertainment, inclusivity, and self-expression.

TikTok Sans is being introduced globally across the platform's in-app and brand touchpoints to ensure a consistent experience for users. The typeface is designed to optimize legibility and reading retention, with improved letter distinguishability and simplified shapes. It also offers better readability with larger visuals and increased line height. Additionally, TikTok Sans supports multiple languages, reflecting the diversity of the global community.

In terms of safety and security, TikTok Sans includes built-in accessibility and anti-spoofing features. Stylistic alternatives for letters and numbers help protect users against username spoofing, while equal-width alternatives for numbers ensure easier alignment and less distraction in various scenarios.

TikTok remains committed to responsible innovation and improving the experience for its over 1 billion users worldwide. The introduction of TikTok Sans is a significant milestone in the platform's journey, as it continues to evolve alongside its global community.