TikTok Introduces New Monetization Features for Creators

TikTok creators from around the world come together to build global communities and spread joy and connection through their content. TikTok is constantly exploring and introducing new ways to reward and support creators, and they are excited to announce additional monetization features to help creators unlock real-world opportunities and grow their careers in an authentic way.

One of these new features is the Effect Creator Rewards. Effect House creators have made a significant impact on TikTok by creating innovative effects that inspire trends and shape culture. To celebrate and reward these effect creators, TikTok has launched the Effect Creator Rewards initiative. This initiative offers a $6 million fund to creators in select regions, providing payments based on the engagement their effects receive from the community. For every effect used in 500,000 unique videos within 90 days of being published, creators will receive$ 700 USD. Additionally, for every 100,000 videos published thereafter within the same 90 days, creators will receive an additional $140.

TikTok also introduced the Creativity Program Beta, which is now open to all eligible creators. This program aims to encourage creators to unleash their creativity, increase their revenue potential, and unlock exciting real-world opportunities. To be eligible for the program, creators must be based in Brazil, France, or the United States, have an account in good standing with at least 10,000 followers and a minimum of 100,000 views in the last 30 days. Their videos must be high-quality, original content that is longer than one minute.

The Creativity Program Beta offers a new formula that provides a higher average gross revenue for qualified video views, giving creators the potential to earn higher rewards. The updated dashboard provides creators with more insights, including estimated rewards, video performance metrics, analytics, and details on video eligibility.

TikTok prioritizes the safety of its community and ensures a welcoming environment for creativity and expression. All content must adhere to the Community Guidelines. TikTok continues to listen to feedback from the community to further support and reward creators.

In conclusion, TikTok is dedicated to supporting and rewarding its creators by introducing new monetization features such as the Effect Creator Rewards and the Creativity Program Beta. These initiatives aim to provide opportunities for creators to grow their careers, earn rewards, and inspire and engage the TikTok community.