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How to Install Tiktok Pixel on Shopify Manually | Tutorial 2024

Introduction

Hey everyone! Welcome, and I hope you're all doing great. Today, we're going to dive into the process of installing the TikTok Pixel on your Shopify store, both manually and with an easier automated method. This tutorial is perfect for those who want more options to customize their setups. Stick with me till the end, and I'll walk you through both methods. Let's get started!

Manual Method

Step 1: Access TikTok Business

First, go to your TikTok Business account. If you don't have one, sign up through the same link and log in. Once logged in, you should find yourself on the dashboard.

Step 2: Navigate to Events

Hover over the "Tools" tab and click on "Events." In the Events section, choose "Web Events."

Step 3: Create a Pixel

Click on "Create Pixel" under web events. Choose the manual setup option and name your pixel (e.g., "Tutorial List Pixel"). Click "Next."

Step 4: Configure Pixel

You can either configure each event manually or use a template—Commerce is a good choice for a store. Drag and drop actions into categories such as awareness, consideration, and conversion. Click "Next" when done.

Step 5: Set Event Preferences

Configure events like adding to wishlist, making a purchase, etc., to your liking. After setting up, click "Next."

Step 6: Copy Pixel Code

Head over to your TikTok Pixel settings, click "View Base Code," and copy the pixel code.

Step 7: Add Code to Shopify

  • Go to your Shopify dashboard and click "Online Store," then "Actions" > "Edit Code."
  • Paste the TikTok Pixel code in the theme.liquid file just before the closing </head> tag. Save your changes.
  • Next, go to "Settings" > "Checkout" in Shopify and paste the same pixel code under "Additional scripts." Save your changes.

Automated Method

Step 1: Install TikTok App

From your Shopify dashboard, go to "Apps" and search for the TikTok app in the Shopify App Store. Ensure it's the official app from TikTok Inc.

Step 2: Connect Account

Install the app and log in with your TikTok Business account details. Follow the guided setup instructions to configure your pixel with just a few clicks.

Conclusion

There you have it. That's how you can install the TikTok Pixel on your Shopify store both manually and using the automated method. I hope this was helpful. Thank you for watching!

Keywords

  • TikTok Pixel
  • Shopify Store
  • Manual Setup
  • Automated Method
  • Pixel Code
  • TikTok Business
  • Web Events
  • Event Configuration

FAQ

1. Do I need a TikTok Business account to create a Pixel?

Yes, you need a TikTok Business account to create and configure the Pixel.

2. Can I change the Pixel settings later?

Yes, you can update and modify your Pixel settings later on through your TikTok Business dashboard.

3. Is it necessary to paste the Pixel code in multiple places on Shopify?

Yes, for manual installation, you need to paste the code in both the theme.liquid file and under "Additional scripts" in the checkout settings.

4. Is there an easier way to install the Pixel?

Yes, using the official TikTok app from the Shopify App Store allows for a more streamlined and less technical installation process.

5. What if I make a mistake during the manual setup?

Always make a backup of your code before making changes. You can also modify your Pixel settings in TikTok Business and adjust the code as needed.

The "Commerce" template is generally suitable for online stores.

7. What should I do if the pixel doesn't track events correctly?

Revisit your event configurations in TikTok Business and ensure the code is correctly placed in your Shopify store's theme and checkout settings.

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