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How to Setup TikTok Pixel | Tiktok Conversion Tracking Guide

Introduction

Setting up the TikTok Pixel on your Shopify store is essential for tracking user interactions and optimizing your advertising efforts. In this guide, we will walk you through the process of adding TikTok Pixel to your store using the Pixelify application. This tool supports multiple pixels, including Facebook, Pinterest, Snapchat, and more, but we will focus on the TikTok Pixel.

Step-by-Step Guide to Adding TikTok Pixel with Pixelify

1. Install Pixelify

  • Begin by installing the Pixelify application on your Shopify store. You can find it in the Shopify App Store.

2. Access the Pixel Dashboard

  • Open the Pixelify application. You might see existing pixels. If you'd like to start from scratch, delete any pre-existing pixels.

3. Set Up TikTok Pixel

  • Click on the option to set up a TikTok Pixel. Navigate to your TikTok account and go to the Events section.
  • Here, you can connect your data source to set up the pixel.

4. Create the TikTok Pixel

  • You will be prompted to create a new TikTok Pixel. Here’s a suggested name for the pixel: Pixelify TI.
  • Follow the prompts and ensure you enable both server-side and browser-side tracking, as it's crucial for comprehensive tracking.

5. Copy the Pixel ID

  • Once the setup is complete, copy the Pixel ID for future reference.

6. Configure Settings

  • In the settings section of Pixelify, generate an access token for server-side tracking. This is a critical step, so don't skip it.

7. Select Pixel Data Source

  • You have three options for where the pixel will track data:
    • On all pages
    • Only on specific products
  • For our first pixel, let’s choose to apply it across the entire store.

8. Create Additional Pixels

  • If you'd like to set up more pixels for specific products or collections, repeat the steps above. However, select individual products instead of all.

9. Activate the App

  • Make sure to activate the Pixelify app after you've completed the setups.

10. Check Pixel Functionality

  • To validate that the TikTok Pixel is working, you can check your store. It's recommended to use a Chrome extension that supports pixel tracking (e.g., the TikTok Pixel Helper).
  • Don’t forget to disable ad blockers and VPNs to ensure that the pixel tracks correctly.

11. Monitor Events

  • Please note that it can take a few minutes to an hour before events are visible in your TikTok account, depending on whether the pixel is new or existing.

If you have any questions during this process, feel free to ask in the comment section!

Keyword

  • TikTok Pixel
  • Pixelify
  • Shopify Store
  • Conversion Tracking
  • Pixel Setup
  • Server-side Tracking
  • Browser-side Tracking
  • Events Monitoring

FAQ

Q1: What is a TikTok Pixel and why should I use it?
A1: The TikTok Pixel is a piece of code that tracks user interactions on your website, allowing you to measure conversions and optimize your TikTok advertising campaigns.

Q2: How does the Pixelify app improve pixel setup on Shopify?
A2: Pixelify streamlines the process of adding multiple pixels, including TikTok, Facebook, and others, by providing an easy-to-use interface for tracking events.

Q3: Can I track pixel data from specific products?
A3: Yes, Pixelify allows you to configure the pixel to track data from specific products or collections as well as across your entire store.

Q4: How long does it take for pixel events to be recorded?
A4: It can take anywhere from a few minutes to one hour for pixel events to start showing in your TikTok account.

Q5: Do I need to disable ad blockers for the TikTok Pixel to work?
A5: Yes, if you have any ad blockers enabled, you should disable them to ensure the pixel tracks correctly on your Shopify store.

Feel free to explore more about leveraging TikTok Pixel for your shop's marketing effectiveness!

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