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Manual Tiktok Pixel Setup
Introduction
Setting up a TikTok pixel manually for your online store is essential for tracking events and measuring the effectiveness of your advertising campaigns. Here’s a complete step-by-step guide to help you install the TikTok pixel on your store using Shuff Store.
Step-by-Step Instructions
Access the TikTok Events Page
- Log in to your Shuff Store account.
- Navigate to Tools and select Events.
- Click on Web Events and then click Manage.
Create Your Pixel
- Click on Create Pixel.
- Select Manual Setup and proceed by clicking Next.
- Enter the name of your shop or store and keep the pixel name set. Click Next.
Setup Events Using Template
- Skip the next step, then choose Use Template and click Apply Template.
- From the options, select the top template with View Content under Awareness and above Consideration.
- For initial events, select two cards for the Initial Check and the third card for Complete Registration.
- After completing these selections, finalize the payment setup by adding the fifth event and click Next.
Generate and Add Pixel Code
- Create a custom code with the event builder and click Next.
- You will receive instructions along with the pixel code. Copy this code.
- In your Shuff Store, go to Online Store > Themes.
- Click on the three dots, then select Edit Code to access
theme.liquid. - Find the header section and paste your pixel code using double enter to create space, then save changes.
Insert Code into Checkout Settings
- Go to Settings and select Checkout.
- Paste the pixel code into the Additional Script section at the bottom and save.
Advanced Matching and Event Creation
- Return to your TikTok profile and navigate back to the events tab.
- Click on Advanced Matching and then Create Events.
- Ensure that the five events you previously set up are now reflected here.
Install Pickle Helper Extension
- Open a new tab in your browser, search for Pickle Helper, and install the extension. Pin it to your browser for easy access.
- Refresh the TikTok events page.
Finalizing Event Setup
- Set up your first event for View Content using relevant keywords.
- Continue adding the next events by entering keywords for Add to Cart, Initiate Checkout, and Complete Payment.
- Ensure all keywords and events are spelled correctly, including Thank You for the completion event.
Testing Your Pixel Setup
- After saving your events, check the pixel status to confirm it works correctly.
- Test by pasting the link of any product and scanning the QR code – it will show the active events.
- Finally, visit the website to ensure the events are visible in the pixel helper.
By following the steps above, you will successfully set up your TikTok pixel, allowing you to track key events and optimize your advertising campaigns effectively.
Keywords
- TikTok Pixel
- Manual Setup
- Shuff Store
- Pixel Code
- Events
- Advanced Matching
- View Content
- Add to Cart
- Initiate Checkout
- Complete Payment
- Thank You
- Pickle Helper
FAQ
Q1: What is a TikTok pixel?
A TikTok pixel is a snippet of code you place on your website that allows you to track user interactions and optimize your TikTok advertising campaigns.
Q2: How do I manually create a TikTok pixel?
You need to access the TikTok Events page, create a pixel using manual setup, configure it with the appropriate events, generate the pixel code, and insert it into your store’s code and settings.
Q3: What events can I set up with a TikTok pixel?
You can set events such as View Content, Add to Cart, Initiate Checkout, and Complete Payment to track the customer journey.
Q4: How do I test if my TikTok pixel is working?
You can test it by using the pixel helper extension and checking if it detects the events on your website after pasting the product link and scanning the QR code.
Q5: What should I do if I encounter issues when setting up the pixel?
Double-check the pixel code, ensure it is placed correctly in both the header and checkout settings, and verify the spelling of your event names.