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How to Install the TikTok Pixel [FULL TUTORIAL]

How to Install the TikTok Pixel [FULL TUTORIAL]

If you want to show ads to anyone who visits your website, you need to install a small piece of code from TikTok's Ads Manager. This process takes less than five minutes. Let me guide you through the steps:

Step 1: Access the TikTok Ads Manager

  1. First, head over to TikTok Ads Manager.
  2. Tap on "Assets" and then click "Events".
  3. Select "Web Events".

Step 2: Create Your TikTok Pixel

  1. Name your TikTok Pixel.
  2. Select "TikTok Pixel".

Step 3: Installation Options

You can either:

  1. Manually install the piece of code to your website, or
  2. If you're on a partner platform like Shopify, use a provided tool to set it up.

For this example, we will use manual mode.

Step 4: Setting Up Your Events

To track events like leads or purchases, you can use:

  1. Custom code, or
  2. Event Builder (recommended for ease of use).

Step 5: Adding the Code

  1. TikTok will provide you with a small piece of code that you need to install in the header of your website.
  2. If you're not comfortable with coding, send this code to your developer—they can install it quickly.

Step 6: Tracking Web Events

  1. Once the base code is installed, use TikTok's tool to track web events.
  2. You can track how many people landed on a specific page, who came in as a lead, and who submitted a form.

Step 7: Testing the Pixel

  1. Go to Google Chrome and install the TikTok Pixel Helper extension.
  2. This tool allows you to test your pixel setup.

Conclusion

And that's it! You’ve successfully installed the TikTok Pixel on your website.

Keywords

  • TikTok Ads Manager
  • Web Events
  • TikTok Pixel
  • Manual Installation
  • Partner Platforms
  • Shopify
  • Event Builder
  • Custom Code
  • Web Tracking
  • Google Chrome Extension
  • TikTok Pixel Helper

FAQs

Q1: How do I access TikTok Ads Manager? A1: Go to the TikTok Ads Manager website, tap "Assets," then click "Events," and select "Web Events".

Q2: What are my options for installing the TikTok Pixel? A2: You can manually install the code or use a tool if you're on a partner platform like Shopify.

Q3: How can I set up tracking events? A3: Use custom code or the Event Builder provided by TikTok for easier event setup.

Q4: What if I'm not familiar with coding? A4: Send the code provided by TikTok to your developer, who can install it quickly.

Q5: How do I test if my pixel is working correctly? A5: Install the TikTok Pixel Helper extension on Google Chrome, which allows you to test your pixel setup.

Q6: Can I track specific web events with the TikTok Pixel? A6: Yes, you can track specific web events such as page visits, leads, and form submissions.

By following these steps, you can effectively install and use TikTok Pixel to enhance your advertising strategy. Let me know if you have any questions!

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