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How To Connect Tiktok Pixel To Shopify | Tiktok Pixel Setting

Introduction

In this article, we will guide you step-by-step on how to link your TikTok pixel to your Shopify store. This process is crucial for optimizing your online marketing strategy and tracking conversions effectively. Follow the detailed instructions below to ensure you don’t miss any vital steps.

Step-by-Step Guide to Attaching TikTok Pixel

1. Preparing for the Setup

First, ensure you have full access to your TikTok Ad Manager account. If you lack the necessary permissions, you will not be able to attach the pixel. You might be required to complete identity verification for your TikTok account. Choose your preferred method for verification—either through email or phone.

2. Verifying Account Identity

To verify via email:

  • Go to your TikTok Ad Manager dashboard and find the verification section.
  • Enter your registered email address and send the request.
  • Check your inbox for a code sent by TikTok and copy it.
  • Paste the code back into TikTok's verification field, then send another code request.
  • Repeat again by retrieving the new code from your email and confirming it in the TikTok account.

3. Accessing the TikTok Event Manager

After successful verification, access the TikTok Event Manager:

  • Click on "Tools" and then "Event".
  • Now start the setup process by selecting “Web” and then “Online Store.”

4. Copying Your Shopify Store URL

  • Visit your Shopify store and copy its URL.
  • Paste this URL into TikTok’s Event Manager when prompted.

5. Manual Setup of TikTok Pixel

  • Choose the manual setup option and select the TikTok pixel.
  • Assign a unique name for your pixel.
  • Click “Create” to generate the pixel code.

6. Integrating Pixel Code into Shopify

  • Go to your Shopify admin panel, then navigate to “Online Store” and then “Themes.”
  • Click on the three dots and select “Edit Code.”
  • Locate the theme.liquid file and find the <head> section.
  • Paste your TikTok pixel code immediately after the opening head tag and click “Save.”

7. Enabling Automatic Advanced Matching

  • Return to the Event Manager and enable the “Automatic Advanced Matching” option.
  • Click “Next” to proceed.

8. Setting Up Events

  • Open a product page on your online store, as you will need it for event tracking.
  • In the TikTok Event Builder, select “Add Event” and then click on “Visit URL.”
  • Next, configure the event by selecting “Complete Payment.” Ensure you are pasting the main store URL, followed by adding /thank_you at the end.

9. Completing the Setup

  • After confirming the first event setup, proceed to add another event by choosing “Button Clicks.”
  • Select “Buy with Cash on Delivery” and configure this event as well.
  • Once all setups are complete, click on “Finish.”

10. Validation

Leave the setup page open for at least an hour to allow the pixel to properly attach. After some time, you can go ahead and launch your marketing campaign on TikTok.

Conclusion

By following these steps, you will successfully integrate the TikTok pixel with your Shopify store. This will help you track user behavior and conversion metrics for your advertising campaigns effectively.

Keyword

TikTok pixel, Shopify, online store, event manager, identity verification, pixel code, automatic advanced matching, button clicks, complete payment, viral marketing, online commerce.

FAQ

1. What is a TikTok Pixel?

A TikTok Pixel is a piece of code that you add to your website to track user interactions and conversions for your TikTok ad campaigns.

2. Why do I need to verify my account?

Verifying your account gives you full access to features that are necessary for pixel integration.

3. What should I do if I can’t generate a verification code?

Make sure you are using the correct registered email. If problems persist, try contacting TikTok support for assistance.

4. How long does it take for the pixel to attach?

It typically takes about an hour for the pixel to properly attach to your Shopify store.

5. Can I change the pixel name later?

Yes, you can change your pixel name afterward by accessing the settings in your TikTok Ad Manager.

6. Do I need an e-commerce store to use TikTok Pixel?

While TikTok Pixel is primarily designed for e-commerce, it can be beneficial for any website that aims to track conversions and user actions.

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