How to Add Tiktok Pixel to Wordpress | Tiktok Pixel Wordpress Tutorial (Setup in 2024)

For those who don't know, TikTok Pixel is a piece of code that you can place on your website to share website events with TikTok. This pixel can help you measure traffic, track ad campaign performance, optimize your campaigns, and find new customers. It essentially allows TikTok to read all activities on your website, such as clicks, product views, and purchases, making it very useful for tracking conversions.

Here's a step-by-step guide on how to connect TikTok Pixel to your WordPress website.

Step 1: Create a TikTok Ads or Business Account

To use TikTok Pixel, you need to have a TikTok ads or business account. Your personal TikTok account won't work for this purpose. If you don't have a business account yet, you can create one by visiting ads.tiktok.com.

If you already have a business account, you will see a dashboard showing daily spending, campaign overview trends, campaign costs, impressions, click per destination, conversions, and other key metrics.

Step 2: Navigate to the Events Section

On the dashboard, find the "Tools" option in the navigation bar at the top of your screen. Under this section, you will see options like "Audience," "Creative Management," and "Settings." Click on "Events" under the "Management" section.

From here, you can choose between creating an "App Event," "Offline Event," or "Web Events." For this tutorial, select "Web Events" and click on "Manage."

Step 3: Create and Configure Your Events

If you haven't created any events yet, click on "Create" and choose the event type. Once you create an event, click on it, and then click on "Add Event" and select "Manual Setup."

In the next section, you'll build your funnel events. The funnel should reflect the user journey on your website. You can customize steps like:

Awareness: View content, etc.
Consideration: Add payment info, initiate checkout, search, add to cart, etc.
Conversion: Complete payment

Feel free to move or add any custom events as necessary. Once done, click on "Next."

Step 4: Select Event Setup Method

Choose "Custom Code" for the event setup method. Then click "Next."

Step 5: Select Event Parameters

Choose the event parameters and customer's information parameters to match web events to TikTok users. Click "Next."

Step 6: Get Your Pixel Code

Click on "View Instructions" to get your pixel code. Copy the pixel code, which needs to be pasted into the header section of your website.

Step 7: Add the Pixel Code to Your WordPress Site

In your WordPress dashboard, go to the "Plugins" section from the navigation menu and search for "WP Code." Install and activate the WP Code plugin.

After activation, go to "Code Snippets" in the WP Code plugin settings. Click on "Add New" and then "Add Your Custom Code."

Paste the TikTok Pixel code into the code snippet and make sure it's set to "Site Wide Header." Ensure the snippet is active and save it.

That’s it! You have successfully added a TikTok Pixel to your WordPress website.

Keywords

TikTok Pixel
WordPress
TikTok Business Account
Ad Campaign
Website Events
Conversion Tracking
WP Code Plugin
Funnel Events

FAQ

What is a TikTok Pixel? A TikTok Pixel is a piece of code that allows you to track various events on your website, including user interactions like clicks and purchases, to measure and improve your ad campaigns.
Do I need a business account for TikTok Pixel? Yes, you need a TikTok ads or business account. A personal TikTok account won't work.
How do I create funnel events? You can customize funnel events to reflect the user journey on your website, such as content views, add to cart, and complete payment.
Can I use other platforms apart from WordPress? Yes, the TikTok Pixel code can also be implemented on other types of websites, but this tutorial focuses on WordPress.
How do I add the TikTok Pixel code to my WordPress site? You can use the WP Code plugin to add the pixel code to the header section of your WordPress site.
What are event parameters and why are they important? Event parameters help TikTok attribute website events to TikTok users, improving ad targeting and conversion tracking.

By following these steps, you can effectively set up and utilize TikTok Pixel on your WordPress website, helping to improve your marketing strategies and track your site’s performance comprehensively.