First Step - Open Collaboration | Affiliate Marketing

Introduction

If you're a new seller and have just discovered affiliate marketing, we think the best plan for your TikTok Shop is open collaboration. Open collaboration allows sellers to partner with creators who will promote their products to a wider audience. Essentially, you put your products in the open collaboration pool, and creators can decide if they want to work with you by selecting the products they want to promote in their showcase. When customers purchase through the affiliate content, creators will receive a commission rate.

Respect and Partnership

As a seller, it's important to remember that these creators are here to work with you, not for you, to push your TikTok shop to potential customers. So, go into the collaborations with respect and appreciation when building a partnership with the right creators.

Getting Started

To get started, click on open collaboration. Here is where you'll be able to add all your new products. Before that, you should add your contact information, including your WhatsApp number and email address. This allows creators to directly communicate with you about your collaboration offer. You can then display this contact information, allowing creators to reach you easily. Creators can also speak to you via the affiliate center creator messages.

Adding Products

Auto Add Products

There are three ways to add products to open collaborations. The most efficient way is to toggle Auto Add Products. Utilize this feature, and your new products will be automatically added to an open collaboration. You can only set one commission rate you wish to apply to all products. A suggested commission amount will show up to help increase your product's performance potential. Click submit, and your product will automatically be added to the collaboration.

Batch Add Products

The second way is for those sellers who already have products uploaded and would like to add more than one to an open collaboration. These sellers can utilize the batch add feature. Select your products and click on batch add to collaboration to upload those products simultaneously. Start by choosing the commission rate; our smart recommendations will give you suggested commission rates for your product based on what works well for other top-performing products in your category.

You can also turn on "approve creators," allowing you to look through each creator application and approve the creators you want to promote your products rather than auto-accepting creator applications.

Free Samples

Finally, offering free samples is another great feature. Once you turn this on, you can choose the sample quantity each creator can request. You can also decide if you want the free sample request period to be indefinite or terminable, setting a start and end date for requests.

Next, set a free sample threshold to narrow down your search of creators to meet your specific criteria, including your chosen product category, the number of fans you want the creator to have, the creator's 30-day sales volume, the creator's average views per video, and the fulfillment rate which indicates how often the creators post shoppable content after receiving a sample.

Once filled in, your products are available and ready for creators to find.

Adding Products Individually

For those sellers who would like more control, you can add products one by one to an open collaboration. Click add products, and you'll be taken to the open collaboration product page. You will see all your uploaded TikTok shop products, where you can add each one to the collaboration. Once you click add to collaboration, you'll follow the same process as batch add to collaboration.

Review and Manage

You can check out your product listings in the added product section, including product info, product price, stock, commission rate, estimated commission amount, free samples setup, creator showcase, creator posts, product status, and actions to view orders made through affiliate content or choose to remove your item from the collaboration.

Conclusion

In our next video, we'll discuss product considerations and strategies more experienced sellers may find useful. But even if you're a newbie, you won't want to miss this! Stay tuned, hit the subscribe button to keep yourself up to date about all there is to know about selling on TikTok Shop. Want to learn even more? Head to the TikTok Shop Seller Academy or follow us on TikTok at "Sell with TikTok Shop UK." We've linked to all of this and more in the YouTube description below.

Keywords

Open Collaboration
Affiliate Marketing
TikTok Shop
Creators
Commission Rate
Auto Add Products
Batch Add Products
Free Samples
Approve Creators
Product Listing

FAQ

What is open collaboration in TikTok Shop?
- Open collaboration allows sellers to partner with creators who will promote their products to a wider audience. Creators can choose products to promote in their showcase and earn a commission on sales.
How do I start with open collaboration?
- Begin by adding your contact information and products to the open collaboration. You can choose Auto Add Products, batch add products, or add products individually.
What is the benefit of using Auto Add Products?
- Auto Add Products automatically adds your new products to an open collaboration, saving time and setting one commission rate for all products.
Can I offer free samples to creators?
- Yes, you can offer free samples and decide the quantity each creator can request. You can also set the request period to be indefinite or with specific start and end dates.
What does "approve creators" mean?
- The "approve creators" feature allows you to review and approve each creator application individually rather than automatically accepting all creator requests.
How can I manage my product listings in open collaboration?
- You can review all product details, including stock, commission rates, and creator activities, in the added product section of your TikTok Shop dashboard.