TikTok World: Empowering Brands and Marketers

TikTok World is our first global experience designed to help brands and marketers embrace the TikTok platform and reimagine how they connect with their communities. With over 1 billion monthly users, TikTok has become a hub for trends and culture, where people from all around the world come to be entertained, inspired, and discover something new.

Creative Solutions

We believe in the importance of brand and creator collaboration. Our TikTok Creator Marketplace allows brands to find creators that align with their interests. The API enables access to marketplace data for creator marketing experts. Open Application Campaigns allow brands to post campaign briefs for creators to participate in. The Branded Content Toggle allows creators to disclose commercial content without disrupting their creative flow. The Customized Instant Page feature creates landing pages that load quickly for a seamless brand experience.

Measurement and Insights

To help brands measure the value and impact of their TikTok campaigns, we offer tools such as Reach & Frequency for effective and transparent campaigns. Our TikTok Brand Lift Study measures user sentiment towards ads, and we have partnered with Kantar and Nielsen for industry-standard Brand Lift Studies. We also provide insights on ad viewability and offer brand safety and suitability tools to ensure campaigns run adjacent to suitable content.

Brand Safety and Suitability

We are passionate about building a safe and responsible platform for our community. We offer a TikTok Inventory Filter to give advertisers more control over where their ads are shown, aligned with global industry standards.

TikTok Shopping

TikTok has become a hub for product discovery, and our community is leading a retail marketing movement. TikTok Shopping is a suite of solutions and advertising tools that empower brands and merchants to engage with their customers. Merchants can integrate their products directly on TikTok or work with preferred third-party commerce partners. Features such as product links, LIVE Shopping, Collection Ads, and Dynamic Showcase Ads enhance the shopping experience on TikTok.

Community Values and Feedback

We are committed to understanding what our community values and using their feedback to guide our future product innovation. We strive to make TikTok even more enjoyable, shareable, and shoppable.

Stay tuned for the next TikTok World event! In the meantime, you can watch the TikTok World keynote and sessions on-demand starting on September 30.