Published on

The TikTok UEFA EURO 2020 Show

The TikTok UEFA EURO 2020 Show

The TikTok UEFA EURO 2020 Show is a collaboration between TikTok and UEFA, showcasing the intersection of music and football. As the official platform for football fans during the tournament, TikTok is hosting a special gig featuring Ed Sheeran. This exclusive performance, taking place on June 25th, will include the debut of Ed's new single as well as some of his classic tracks. The concert will be live streamed from Portman Road, Ipswich Town UK, and can be viewed for free on Ed Sheeran's TikTok channel (@edsheeran). For those who miss the live stream, the show will be available to watch again on June 26th and July 9th.

To announce this exciting news, Ed Sheeran enlisted the help of sporting icon David Beckham. The TikTok UEFA EURO 2020 Show is a celebration of music and soccer, highlighting TikTok's partnership with UEFA as the go-to platform for football fans during the tournament.

Ed Sheeran expressed his enthusiasm for the gig, stating that he can't wait to perform at Portman Road and share his new track with fans. Paul Hourican, Head of Music Operations UK at TikTok, also expressed his excitement, recognizing Ed Sheeran as a groundbreaking live performer and emphasizing the significance of this moment for the global TikTok community.

TikTok is proud to be a Global Sponsor of UEFA EURO 2020, becoming the first digital entertainment platform to sponsor a major international tournament for UEFA. In preparation for the Euros, TikTok will be launching various hashtag challenges, playlists, AR effects, and special live events on the official @euro2020 account to engage and excite users.

If you're new to TikTok and want to watch the show, simply download the app for free from the Apple App Store, Google Play, or Amazon.

Please note that the TikTok UEFA EURO 2020 Show is a virtual performance accessible only through TikTok. There will be no live audience, and tickets cannot be purchased.