TikTok's Impact of Longer Videos on Creative Expression

Whether it's discovering, creating, or watching content that entertains, educates, or inspires, TikTok has witnessed the various ways its community has redefined creative expression since the introduction of longer videos. The introduction of longer videos on TikTok has opened up a world of possibilities for creators, allowing for expanded creativity and entertainment. Videos longer than one minute have garnered over 5 billion views globally, with the Green Screen and Color effects giving rise to numerous trends and viral content. Creators from around the world have embraced the freedom offered by longer videos, with the average video length spanning over 2 minutes. Longer videos are particularly popular in Vietnam, Thailand, and Japan, while users in the US, UK, and Brazil engage with longer videos the most.

One of the most popular content categories for longer videos globally is vlogs or day-in-the-life videos. These videos provide a glimpse into the personal lives of creators and celebrities, as well as showcasing unique vocations or relatable content created by TikTok's 'stay at home sons and daughters'. Vlogs and day-in-the-life videos have created a sense of community, allowing creators and users to connect and learn more about each other's worlds.

To better understand the popularity of longer videos, especially vlogs, TikTok partnered with social psychology expert Dr. Shira Gabriel. Dr. Gabriel noted that people are drawn to day-in-the-life content on platforms like TikTok because it not only entertains but also fosters a sense of connection and belonging. By watching vlogs featuring celebrities and personalities, viewers feel connected as they get a glimpse into their day-to-day lives. Video content that mimics real-life interactions is a powerful tool for forming bonds and relationships, making viewers feel like they belong.

TikTok will continue to listen to its community and enhance the experience of longer videos, adding value for both creators and viewers. In the meantime, users can sit back, relax, and enjoy discovering new worlds and stories unlocked through longer videos on TikTok.

Inspired by the popularity of day-in-the-life longer videos, TikTok's 'Discover My World' features some of the world's most popular creators and celebrities as they showcase their creativity and bring their stories to life through longer videos. Celebrities and personalities such as The Rock, Heidi Montag, Salem Mitchell, Daniel Mac, and more offer a sneak peek into their lives through their own vlogs. For those new to TikTok, getting involved is easy - simply download the app for free via the Apple App Store, Google Play, or Amazon.