TikTok's Commercial Music Library: Empowering Artists and Brands

TikTok's Commercial Music Library: Empowering Artists and Brands

TikTok's Commercial Music Library (CML) is a pre-cleared global music library that connects brands with over one million songs and sounds from emerging and established artists. It allows businesses to easily find music to soundtrack their content and engage new audiences.

To further support artists and brands, TikTok has launched the Artist Impact Program. This program enables artists to monetize their music on TikTok by allowing businesses to use it in their content. It provides unprecedented opportunities for artists to be discovered and rediscovered globally.

TikTok has also signed global distribution partnerships with companies like Believe, DistroKid, and Vydia. These partnerships give artists the chance to tap into advertising budgets from brands featuring their music in TikTok campaigns.

The Commercial Music Library and its extensive network of music distributors, labels, and publishers are fueling the entire music ecosystem, benefiting artists, labels, and brands. TikTok aims to make the platform a place where everyone can find growth and opportunity.

With over one million sounds and songs available, businesses can easily find music that aligns with their brand voice, products, and audiences. From emerging talent to established artists, the Commercial Music Library provides a platform for artists of all sizes to promote themselves and find success.

The impact of the Commercial Music Library can be seen through the success story of emerging artist INJI. After launching her song "Gaslight" on the Commercial Music Library, it gained significant usage in brand campaigns, leading to billions of views and millions of video creates. INJI emphasizes the importance of exposure for early-stage artists, and the Commercial Music Library provides that exposure.

TikTok is committed to providing creative tools to connect brands with the diverse TikTok music community. The Commercial Music Library will continue to evolve, offering a variety of music to fuel branded content creation and support artists worldwide.