TikTok Partners with World Jewish Congress and UNESCO to Provide Holocaust Education Resources

Today, communities worldwide are observing Holocaust Remembrance Day to honor the victims of the Holocaust and the liberation of Auschwitz-Birkenau concentration and death camp in 1945. This day serves as a reminder for us to reflect on the Holocaust and other genocides, and to educate ourselves in order to prevent future atrocities.

Education is a powerful tool in combating hate. Therefore, in commemoration of this year's Holocaust Remembrance Day, TikTok is partnering with the World Jewish Congress (WJC) and UNESCO to provide our global community with easy access to educational resources throughout the year. These resources aim to enhance understanding of the Holocaust, the Jewish community, and antisemitism.

Starting today, when people search for terms related to the Holocaust, such as "Holocaust victims" or "Holocaust survivor," they will see a banner at the top of the search results page that directs them to visit aboutholocaust.org for further information. For community members who search for terms related to the Holocaust that violate our Community Guidelines, we will continue to block search results and display this banner to guide them towards WJC and UNESCO educational resources.

Additionally, TikTok will include a permanent public service announcement in a collection of hashtags, directing our community to the aboutholocaust.org website. These hashtags, such as #HolocaustSurvivor and #HolocaustRemembrance, are widely used by our community to share educational content about the Holocaust and Jewish people.

In the coming months, TikTok will introduce a permanent banner at the bottom of videos discussing the Holocaust. This banner will redirect viewers to aboutholocaust.org when a community member includes Holocaust-related hashtags in the video description. This will provide our community with another easy access point for authoritative information, especially if they come across Holocaust-related content on their For You feed.

"The World Jewish Congress is proud to partner with UNESCO and TikTok in making factual and reliable information about the Holocaust available to the TikTok community. TikTok allows us to reach a new audience, some of whom may be uninformed about the horrors of the Holocaust and therefore be potentially susceptible to misinformation. We welcome the platform taking responsibility and leveraging its reach to stop the spread of antisemitism and Holocaust denial." - Ronald S. Lauder, President, World Jewish Congress

"Denying, distorting, or trivializing the true facts of the Holocaust is a pernicious form of contemporary antisemitism. We welcome TikTok's commitment to act with UNESCO and the WJC. All online platforms must take responsibility for the spread of hate speech by promoting reliable sources of information." - Audrey Azoulay, Director-General, UNESCO

In addition to these product changes, TikTok is inviting our community to learn more about the Holocaust through our in-app Discover page. From this page, our community can hear directly from creators who teach about the Holocaust, provide tips on being a good ally, and raise awareness about the dangers of antisemitism.

At TikTok, we condemn all forms of hateful behavior, including antisemitism. We employ a combination of technologies and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial and any other form of hate speech directed at the Jewish community. We are proud to take these steps as we fulfill the commitments we made at the Malmö International Forum on Holocaust Remembrance and Combating Antisemitism last year. We are dedicated to making TikTok a hate-free platform and utilizing its power to educate our community.