Broadway Theater Makes a Comeback on TikTok

After more than a year of absence, Broadway theater is finally making a comeback, and it's making its return on TikTok! To celebrate this exciting news, TikTok is organizing a series of live programming dedicated to all things musicals, theater, and Broadway.

From beloved shows like Mean Girls to classics like Jersey Boys, Broadway is back and we can't help but sing along. TikTok has become a hub for musical theater enthusiasts and performers, creating a community of fans, professionals, and aspiring artists who share their love and talent for live theater. The platform provides a space for collaboration and connection, allowing the musical theater community to create unique and original songs.

With popular hashtags like #Broadway, #Musical, and #TheaterKid receiving billions of views, and the success of original TikTok musicals like Ratatouille the Musical and the Grocery Store Musical, it's evident that TikTok has a thriving creator community.

Throughout September and October, TikTok will partner with Broadway artists and creators to bring a lineup of live musical programming, generating excitement for Broadway's grand reopening. This programming will include special performances from Broadway casts, backstage tours showcasing costumes, props, and practice spaces, as well as costume and makeup tutorials. Theater professionals will also share tips and tricks, superstitions, traditions, and lores.

This live programming offers a unique opportunity for Broadway fans to learn from and connect with the performers who inspire them. Fans can also explore the #BroadwayIsBack hashtag to discover curated musical and theater content from TikTok's passionate theater community.

TikTok's partnership with Broadway allows audiences worldwide to be part of this historic moment, bringing the magic of shows like The Lion King, Wicked, and Waitress to everyone's fingertips. By collaborating with major productions and involving the TikTok community and Broadway stars, TikTok aims to provide an inside look into the talent and enchantment of musical theater.

The schedule includes a live stream of The Lion King's opening number, Circle of Life, a performance and backstage tour of Waitress, a behind-the-scenes look at Aladdin during intermission, and a sing-off style showdown featuring Jessica Chastain and Makayla. The finale will be a behind-the-scenes glimpse of the three active productions of Wicked around the world, culminating in a live performance of Defying Gravity from the Broadway show in New York City.

So mark your calendars and join us for a month of exciting content!