TikTok and NFL Bring Super Bowl Experience to Fans

TikTok has become a popular platform for football content and culture, with almost 90 billion views for hashtags related to the NFL, NFL playoffs, and Super Bowl. The NFL and its teams have captured the attention of the TikTok community by experimenting with different content formats and expanding the football experience on the platform. This has attracted both die-hard fans and new fans from around the world, who can now enjoy entertaining content that provides unique access to every aspect of the game they love.

As fans eagerly await Super Bowl LVII in Arizona on February 12, TikTok and the NFL are excited to bring an exclusive Super Bowl experience to the community. The TikTok Tailgate, a virtual livestream event exclusively for the TikTok community, will be held on February 12 on the @NFL TikTok account. This pregame celebration will feature musical performances, TikTok creators, and special guests from the NFL. Hosted by Allison Rochell and Las Vegas Raiders defensive end Isaac Rochell, the event will include performances by Jason Derulo and The Black Keys, as well as appearances by popular creators such as Liza Koshy and Josh Richards.

In addition to the TikTok Tailgate, TikTok will also be present at the NFL Media Center from February 7-10, sharing behind-the-scenes content from creators, athletes, celebrities, and special guests at their own Super Bowl Content Studio. This will provide fans with an inside look at the energy and anticipation leading up to the game.

TikTok is also spotlighting small businesses that are leveraging their creativity to be a part of the Super Bowl cultural moment. These businesses will be featured in the Gridiron Grub Contest and will have the opportunity to showcase their game day delights at the TikTok Super Bowl Content Studio.

To enhance the fan experience, TikTok has created the Super Bowl Hub where fans can find the newest content from the NFL, official broadcasters, teams, and players all in one place. Fans can also use hashtags like #TikTokTailgate and #SuperBowl to share their own Super Bowl preparations and celebrations.

Throughout the year, TikTok has been a hub for football fans to react to exciting moments, connect with other fans, and stay up-to-date with teams and players. The NFL and teams have provided an unfiltered look into the world of football, showcasing the passion, authenticity, and real stories of the game. As we look forward to Super Bowl LVII, let's take a look back at some of the top football moments on TikTok from the NFL and the TikTok community over the past year.