Introducing the New Feature on #BookTok

Whether you enjoy sci-fi, mystery, romance, or a combination of all three, #BookTok is the perfect platform for readers of all types. With over 77 billion views worldwide, #BookTok has become one of the most popular hashtags, connecting a vibrant and diverse community of book lovers who share a passion for reading.

We are thrilled to announce a new feature in collaboration with Penguin Random House that allows users to link their favorite books within their videos. By clicking on the link, viewers will be directed to a dedicated page with details about the book, including a brief summary and a collection of related videos. This exciting feature is now available for users in the US and UK. To access it, simply click "Add Link" and search for "Book" before posting your video. You can tag any Penguin Random House title available in your country, and the selected title(s) will be featured above the captions. Additionally, you can save titles to your "Favorites" tab on your profile.

#BookTok has revolutionized the way readers engage with books, bringing them to life in a whole new way. It has also proven that word of mouth is still a powerful force in the industry. People want to know how a book will make them feel, and TikTok values authenticity above all else. We are proud to partner with TikTok to strengthen the discovery and community aspects of the platform.

From book reviews to writing tips and plot reenactments, #BookTok is a delightful and wholesome corner of TikTok that encourages and inspires others to enjoy literature in all its forms. We have witnessed #BookTok reignite a love for reading and foster a community of book lovers both on and off the platform. This has motivated us to continue innovating and delivering an experience that is relatable, enjoyable, and shareable.

Earlier this summer, we launched the #BookTokChallenge to encourage people to discover new books and authors and share their thoughts with the TikTok community. Alongside the challenge, we also introduced the #BookTok hub to promote book discoverability beyond the app and further connect our global book-loving community.