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How to sell on TikTok Shop UK (Full Guide) | shopify, shipping, lives & more
How to Sell on TikTok Shop UK (Full Guide) | Shopify, Shipping, Lives & More
Hey guys, welcome back to my channel! You're probably watching this because you saw my previous TikTok Shop video. First of all, thank you so much for the love on that video and to everyone who has subscribed because of it. I thought it was only right to create a guide on how to actually start your TikTok Shop, especially from a UK perspective. Let's dive straight into it.
My TikTok Shop Journey
I started my TikTok Shop officially back around August. Though I had set it up initially in 2021, I never went live or promoted it and lacked the know-how. This year I fully committed—uploading products, selling via live and videos, and currently setting up the affiliate marketing side. There are three avenues to sell on TikTok Shop: via products, lives, and affiliate marketing.
Why You Should Dive Into TikTok Shop
TikTok Shop is its own ecosystem. Watching live stream TikTok Shops will show you different companies packing orders live or demoing products. I've personally sold around 10 items despite going live only five times, which makes me a positive example for those who are hesitant.
Setting Up Your TikTok Shop
It's advisable to have a Shopify store as a backup. This is critical for sustainability—do not rely solely on TikTok Shop. You first need a TikTok business account. If you have a personal TikTok account, you can switch it to a business account. Then go to your settings to apply as a TikTok seller. In the UK, you may require an LTD (limited company) and should prepare your certificate of Incorporation, ID, business address, and business bank account ready.
Once everything is in order, you'll be shown how to navigate the backend of TikTok Shop, upload products either manually or by integrating them with your Shopify store. Linking the TikTok app within Shopify will streamline this process.
Promoting Your TikTok Shop
Videos When posting TikTok videos, it's essential to add your product before posting. Use engaging hashtags like “TikTok made me buy it” and ensure your video content is high quality. This helps in getting your videos on the For You Page, increasing visibility.
Lives Going live on TikTok is another strong selling point. Your shop icon appears during the live, and people can shop in real-time. Aim to live stream for at least an hour, but two hours will yield better results. Engage with viewers, use music for comfort, and you can even opt to go live without showing your face.
Managing Orders and Shipping
Orders come through in real-time and appear in your Shop Seller Central app. You will receive notification about orders, including customer addresses. Connect your TikTok Shop with your Shopify inventory and your Royal Mail Click & Drop for streamlined shipping.
Payment and Payouts
TikTok Shop payouts initially have a delay (up to 14 days). Ensure you have a reserve amount for shipping costs until you receive payments. Once the customer has received their package, TikTok pays out directly to your bank.
Using Affiliates
TikTok Shop offers an in-app affiliate marketing section. You can recruit influencers to promote your products, and they earn a commission. Proper pricing strategies will help maintain profitability despite the commissions.
Conclusion
TikTok Shop offers an exciting new world of opportunities for online sellers. With these strategies and tips, you'll be well-prepared to make the most of this platform. Don't forget to subscribe to my channel for more tips, and follow us on TikTok @oocurly.
Keywords
- TikTok Shop
- UK TikTok Shop
- Shopify integration
- TikTok live selling
- Affiliate marketing on TikTok
- Shipping setup
- Starting a TikTok business
FAQs
What do I need to start a TikTok Shop? You need a TikTok business account, an LTD or appropriate business format, certificate of Incorporation, ID, business address, and business bank account.
Can I use my personal TikTok account for a business? Yes, you can switch your personal TikTok account to a business account.
How can I promote my TikTok Shop products? You can promote using engaging video content, live streaming, and affiliate marketing. Use relevant hashtags to increase visibility.
What is the payout policy for TikTok Shop? Payouts have an initial delay of up to 14 days until the customer receives the package. Over time, with more sales, the payout period may shorten.
How do I manage shipping for TikTok Shop orders? You can manage shipping manually or integrate TikTok Shop accounts with Shopify and Royal Mail Click & Drop, allowing you to keep all order processing in one place.