tiktok trend report

Entering August, TikTok Shop in the US continued to maintain astonishing growth. Compared to July, the August data for TikTok Shop in the US had the following characteristics: Overall product quantity increased by 146%. Number of sales influencer marketers increased by 71%. Overall product sales volume increased by 163%. Overall GMV (Gross Merchandise Volume) increased by 109%. In terms of ecosystem insights, the average daily sales volume per influencer marketer increased to 13 items, and there were noticeable changes in the rankings of top categories.

TikTok Shop is experiencing explosive growth in the United States. In July 2023, the number of online products in TikTok Shop exceeded 100,000 in the US market, with daily sales approaching 100,000 units and daily GMV exceeding 20 million yuan. Such growth is rarely seen globally.