Overview - Comparison of US TikTok Shop data trends in July and August

Entering August, TikTok Shop in the US continued to maintain astonishing growth. Compared to July, the August data for TikTok Shop in the US had the following characteristics:

Overall product quantity increased by 146%.
Number of sales influencer marketers increased by 71%.
Overall product sales volume increased by 163%.
Overall GMV (Gross Merchandise Volume) increased by 109%.

In terms of ecosystem insights, the average daily sales volume per influencer marketer increased to 13 items, and there were noticeable changes in the rankings of top categories.

Tabcut selected TikTok Shop data for the US from August 1st to 31st, 2023, showcasing data dimensions such as product quantity, sales volume, GMV, and number of sales influencer marketers. This provides the latest industry insights for TikTok in the US. If you need to regularly monitor TikTok Shop data trends and make more accurate business decisions, please log in to www.tabcut.com.

Part 1 - Overall trends of TikTok Shop in the US in August

Product quantity increased by 146%, with daily GMV surpassing 6 million dollars:

Product quantity changes: The daily month-on-month growth rate in August ranged from 2% to 7%, significantly faster than in July, and the number of products stabilized at 280,000 by the end of the month.
Number of sales influencer marketers: The growth rate of sales influencer marketers in the first half of August was significantly faster than in July, with growth concentrated at 2% to 3%. It slightly slowed down in the middle of the month, and by the end of the month, the number of sales influencer marketers exceeded 10,000.
Product sales volume and GMV changes: Until August 21st, there was a fluctuating upward trend in product sales volume, followed by a noticeable decline in the next 6 days. On August 28th, there was a rapid rebound, with a peak daily product sales volume of 260,000 units and GMV of 6 million dollars.

Weekly increase in product quantity:

Weekly changes: In August, the number of products in the US increased steadily for four consecutive weeks. The sales volume and GMV showed a significant negative growth rate in the fourth week compared to the previous week, but there was still a noticeable increase compared to July.

Significant changes in the top 10 products, with a 50% overlap in sales volume and GMV:

Product performance: Similar to July, 5 products appeared in both the top 10 list for GMV and the top 10 list for sales volume. The average monthly sales volume of these 5 products increased by 350% compared to the previous month, reaching 45,000 units. The average order value was 40 dollars, a decrease of 51% compared to the previous month.

Part 2 - Ecosystem insights for TikTok Shop in the US in August

Overview of ecosystem insights:

The number of creators selling products through videos continued to grow steadily in August, and product sales volume showed a fluctuating upward trend.
Compared to July, the fluctuation in video views and likes was relatively flat, indicating a stable video quality.

71% increase in the number of sales influencer marketers in the US in August:

Key metrics related to the quality of influencer videos reached their peak in July and declined in August, but still remained higher than previous months.
The proportion of videos promoting products decreased from 0.74% in July to 0.68% in August. Overall video data decreased compared to July, but it continued to steadily increase compared to previous months.

Average daily sales volume of 13 items per sales influencer marketer in the US in August:

The number of sales influencer marketers continued to grow in August, and their ability to sell products was more significant compared to July.
The average daily sales volume per influencer marketer increased from 10 items in July to 13 items in August.
The impact of video views on product sales volume increased from 2 products sold per 10,000 video views in July to 7 products sold per 10,000 video views in August.

Part 3 - Category trend analysis for TikTok Shop in the US in August

Kitchen supplies replaced collectibles to enter the top 3 categories, while beauty and women's clothing maintained their top positions and showed rapid growth.
Categories such as home essentials, mobile electronics, food and beverages, and men's clothing and underwear also showed impressive performance.

This report is provided by Tabcut, a professional TikTok Shop data analysis tool. If you need to access more accurate, comprehensive, and professional TikTok data, please visit www.tabcut.com. You can enjoy a free trial for 3 days after logging in.