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Tefi, also known as @hellotefi on TikTok, is a popular content creator who brings laughter and positive messages to her audience. She combines comedy with important social issues, showcasing her ability to be a comedian while spreading awareness and positivity. Tefi proudly embraces her Latinx heritage and uses her platform to support and promote the Latino community. She offers valuable tips to other creators and recommends following @drealopzz, a talented singer. Tefi is a vibrant and influential figure in the digital space.

TikTok has released its Q2 Community Guidelines Enforcement Report, which provides details on the removal of content and accounts that violate their guidelines. They have removed over 81 million videos globally, with the majority being removed within 24 hours of being posted. The report also highlights their efforts to address harassment, hate speech, and bullying, with improvements in proactive detection and removal. TikTok acknowledges the complexity of addressing these issues and provides training and guidance to their team. They also empower users with tools to customize their experience and have introduced new features to prevent abuse during livestreams. Additionally, TikTok reaffirms their commitment to combating antisemitism and strengthening their policies against antisemitic content.

Leo Gonzalez is a content creator based in Los Angeles, California, specializing in creating short video skits featuring various characters and situations. He takes pride in showcasing his community through comedy and believes in the healing power of humor. Leo shares his culture and community both on and off TikTok, emphasizing the importance of recognizing and accepting opportunities. He finds inspiration from the TikTok community and values unity. Leo offers valuable advice to never stop creating and recommends following/watching other Latinx creators.

Jeannette Reyes, a morning anchor at FOX5 in Washington D.C., is a proud Afro-Latina who uses her platform to educate her followers about the diverse and vibrant Latinx community. She embraces her Latino roots and aims to break the stereotype that Latinx people are a monolith. Through her TikTok videos, she showcases her Dominican heritage, promotes representation, and challenges beauty standards. Reyes advises content creators to be authentic and vulnerable in connecting with their followers.

Alexia Del Valle, a 23-year-old Puerto Rican from New Jersey, gained popularity on TikTok for her creative and humorous videos that represent her culture. She showcases her Puerto Rican heritage through her "fun single aunt" videos and incorporates her culture into all aspects of her content. Alexia's culture has influenced her food choices, language, and sense of pride in her roots. She actively participates in Puerto Rican civic clubs and events, fully embracing her heritage. TikTok has allowed her to connect with diverse cultures and inspire others. Authenticity is key for content creators, and Alexia advises others to remain consistent and true to themselves.

TikTok is expanding its TikTok Marketing Partners program to help brands leverage music and sound on the platform. The introduction of sound on TikTok has brought a new storytelling dynamic for brands, with a majority of TikTokers preferring content that features original sounds. The Sound Partners announced offer solutions in two sub-specialties: Custom Sound and Subscription Sound. Custom Sound partners create bespoke tracks for community participation, while Subscription Sound partners offer flexible music offerings through licensing plans. By using music and sound on TikTok, brands can showcase a different side of their personality and convey their message in a unique way. ASOS, a British online fashion retailer, saw success with their #AySauceChallenge campaign, generating over 1.2 billion video views and a 25% increase in aided brand awareness. TikTok encourages brands to creatively engage with sound and music through their Sound Partners.

Angelica Torres, also known as @candylover89official on TikTok, is a bilingual content creator who spreads positivity and inspires others in the Latinx community and beyond. She takes pride in her culture and shares it through her content, while also finding inspiration and joy in the TikTok community.

Eva Longoria and her production company UnbeliEVAble Entertainment have partnered with TikTok and MACRO to support and celebrate 150 Latinx creators and emerging music artists in the inaugural TikTok Latinx Creatives creator incubator. The program aims to bring more Latinx stories to life and provide opportunities for creators. It will include educational programming, motivational town halls, community-building forums, and workshops. The selected cohort consists of talented individuals from various fields, including musicians, beauty gurus, innovative teachers, and comedians.

Agustina, an Argentinian immigrant known as @thealgorythm on TikTok, uses her unique perspective to provide cultural context to the latest fashion trends and promote emerging fashion talent, particularly from Latin American designers. She embraces her culture both on and off TikTok, sharing it through music, food, and inviting friends to soccer watch parties. Agustina's advice to other creators is to not be afraid to use their voice and show their light.

TikTok is launching the #BeCyberSmart campaign in collaboration with the National Cyber Security Alliance (NCSA) and industry-leading experts to promote a culture of cybersecurity. They are introducing a new video series called @TikTokTips to educate the community on identifying and defending against cyberthreats. TikTok is also investing in the next generation of cybersecurity leaders and integrating security into their product and processes. They collaborate with trusted third-party experts and prioritize the protection of user data.