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Zero to $100,000 Dropshipping Challenge (Part 5)

Introduction

If you guys don't already know, I'm taking a Shopify store from $ 0 in sales, completely from scratch, and we're going to build it all the way until we get to $ 100,000 in sales. I'm not going to stop this challenge until we do it. This is already part four, five—I don't even know anymore. I'm basically doing it for you guys. If this is your first time watching, go back to my channel and start from part one to make sure you're soaking in all this free knowledge because it's going to be insane.

But before we actually jump into my computer and start the challenge, I'm going to hit like 10 pull-ups because why not? All right, guys, let's go into my mansion since, you know, I'm a billionaire. All right, let's go to my computer and scale this. Yo, guys, I know you see this. Check that out—one sale, baby! We're getting rich now! I'm playing, guys, but this is the start to day four, five—I actually don't even know anymore; I'm kind of just filming at this point, the documentary of the challenge.

I realized and thought about it that it wouldn't make sense to post every single day on what I film because now it's just going to be throttling and tweaking the ads to try to make it work. But whenever I do come up with a new product or something serious, I'm going to document everything and film it all. However, posting every day might be pointless because the video might be like 3 to 5 minutes long, which wouldn't even be worth it. But I'm still going to film and document every single thing I do in this business until we hit the $ 100,000 mark.

With that being said, this is now the next part of that challenge. We just got a sale, and I'm not going to stop grinding on the store until we scale it to $ 100,000. Alright guys, I was just chilling, got a sale, and I knew it was the store. For some reason, I was getting sales all day long on all my other stores, but I had a feeling that this sale was from the challenge store. I checked my phone—look at what we got here—a $ 44 sale. I think that leaves us profitable. I'm about to go to my computer, check the ads, and start filming again. We still have 30 minutes left; anything's possible. Maybe we can get another sale, but for now, I think we're profitable.

Alright guys, so it's 11:58, and we just got two more Shopify sales back to back. I'm going to check my phone right now and see if they were from the challenge store because if they were, we are super profitable. Let's check. Oh, well, neither of them were. They're actually both from different stores I'm running right now; I'm running three stores. That's okay, good for other stores, but for our challenge store, that's the one we want to win on this channel. Let's jump to my computer right now and see if we're profitable.

So now it's past midnight, so it says "yesterday," but we did a total of $ 89.78 in sales. That's pretty good for day two. We didn't spend a lot on ads. I'm going to tease that right now because I checked a little earlier, and the bid campaigns weren't really spending. But let me go ahead and jump in and show you. As you guys can see, this is what we're looking at: $ 52 in ad spend. That's pretty good; I think we're profitable. None of the bid campaigns spent because when you have too many of these bid campaigns, TikTok doesn't know what to try and deliver your ads at for the bid, so I think we're definitely going to make some adjustments on that.

Let's go ahead and check if we made any profit or not. I'm currently waiting to hear back from my supplier to see how much she can ship this for, but I'm going to guess $ 10. I think that's very conservative. She's the best supplier I've ever used; I've been with her for four years now, so I know she always delivers the cheaper prices. If I send her an AliExpress link, she usually beats that, which is insane. If you guys want my secret private supplier, just send me a message on Instagram at ley bren and DM me "supplier," and I'll go ahead and send you her Skype name because that's where I contact her.

So, I'm going to be conservative and say she ships it for $ 10. Let's do the math. We have $ 89.78 in sales minus 3.5%. This is basically just the average fees to use Shopify payments because they obviously make money on their payment processor. That brings us down to $ 86.63. Now we need to subtract the product cost: 3 times $ 10 equals $ 30. So now, we're left with $ 56. Let's remember that. What did we spend on ads? $ 52. You know what that means, baby? $ 4 in profit! We made a whopping $ 4. I'm about to go buy a gumball. Nah, I'm kidding. But $ 4—obviously, that's not great; you can't even buy a burger with that nowadays.

It doesn't matter because it shows that we're actually profitable. I have some strategies, and I've been thinking today about how I can make this more profitable. I'm not just treating this as a YouTube challenge; I want to make this as profitable as I can to show you guys how much profit this actually can make. I realized I've been looking at my flip-out lens, so if I'm looking to your left or right, that's why—I’m not actually crazy. I'm going to look back at my lens so I look normal.

We made $ 4 profit on day two of the ads. That's not a bad sign, but I've been thinking all day about how I can make it more profitable. The strategy I came up with is changing the offer. Right now, it’s at $ 39.99 with like $ 44.50 shipping. I'm going to change the offer from $ 39.99 to $ 29.99 with like $ 8.7 shipping. Let's go to the Shopify store. Wait, before we do that, I wanted to show you guys something insane. We spent $ 52 on TikTok ads, got only 15 clicks, bro. 15 clicks for $ 52 in ad spend—that’s crazy! Two sales on 15 clicks—that's unheard of. If we can get the cost per click to a dollar, I think this product will actually crank.

Alright, that really hyped me up because I think we can make this work. Let's go back to Shopify. Look at this—10 add-to-cart actions. So, you're telling me that 15 people clicked on the ad, 10 added-to-cart, and two resulted in sales. That's bananas. If we can get this click cheaper, it's game over. We need to execute on getting cheaper clicks, so we're making different ads—not different creatives, just a different ad strategy. Let's go back into the TikTok ads.

We're going to turn off these two bids and leave the highest bid. Change it to $ 20.77. We don't have to duplicate this time, just edit it. Select every ad group in here, go to the campaign, then ad group, then select all ad groups, edit, and change the bid. If the ads aren’t spending, raise the bid. If they're spending too fast, lower the bid. Find the sweet spot. Once you find it, you can bump it throughout the day to get crazy results. We're going to change this bid to $ 20.77 and turn off the other ones, so there's no competition between all the bids. We're good to go.

We're going to make another campaign now. We’ll call it "Wide Open"—broad, not smart campaign, no bid, just wide open. Let TikTok do whatever they please with no strategy. Select USA, not smart campaign, wide open. Select placements, only TikTok, turn off user comments, set the USA, genders, and ages. Change the ad spend to $ 50. Set specific times from 12 to 12 to avoid people with no intent to buy.

Conversion all the way. Continue, no target CPA. Use smart creatives to create ads, allowing more than one creative. Choose from library, select the four. Add the ad copies. Your balls are screaming for a trim. Perfect. Select the URL to the product. Publish.

That’s step one in this new campaign—CBO. Go back to campaigns, select the new CBO we just made, add four more to it, and give us five total ad groups. Now TikTok will try to spend $ 50 on the best-performing ad group. They’ll fight each other, and TikTok will spend money on the best. Duplicate the ad group four more times, so everything remains the same. Publish all. We're going to put the campaign budget to $ 75, not $ 50 so it has room to spend on these five ad groups. With everything done, $ 75 plus $ 50 is $ 125, plus another $ 50—that’s $ 225. Bingo.

I’m not going to post every day anymore. It doesn’t make sense. I’ll document significant changes and valuable insights but not daily uploads.

Alright guys, I’ll end it here. Enjoyed it? Subscribe, like, and comment to help push out the content to others. Until the next part of the series, I’m gone. Peace out.

Introduction

  • Shopify
  • Zero to $ 100,000
  • Dropshipping
  • Challenge
  • TikTok Ads
  • E-commerce
  • Marketing Strategies
  • Product Research
  • Supplier
  • Profitable

Introduction

Q: What is the goal of the challenge?

  • A: The goal is to take a Shopify store from $ 0 to $ 100,000 in sales.

Q: How often will updates be posted?

  • A: Updates will now be posted every few days or a couple of times a week instead of daily.

Q: What ad strategy adjustments were made?

  • A: Several campaigns were introduced, including bid adjustments, "Wide Open" campaigns, and a CBO strategy.

Q: How do you contact the secret supplier?

  • A: Send a message on Instagram at Ley Bren and DM "supplier."

Q: What was the total profit on day two?

  • A: The total profit was $ 4 after expenses.

Q: What changes are being made to improve performance?

  • A: Adjusting ad bids, creating different campaign types, and tweaking the product offer.

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