Why Twitch NEEDS Ads On Your Channel

Twitch has created an avenue for Amazon to tap into an advertising market that the company would not typically have access to. Nearly two-thirds of Twitch users are men, and almost three-quarters of them are under the age of 34. In contrast, only 45% of Amazon's broader customer base is under 34, with a majority being female shoppers. This demographic disparity is particularly intriguing.

The predominance of female shoppers on Amazon aligns with general shopping trends. On the flip side, endemic advertisements for video games and accessories that typically feature on Twitch also appear on Amazon. These advertisers, many of whom would not be Amazon clients without Twitch, create a unique advertising synergy. Brands can purchase ads on Twitch to reach young men, a demographic that generally does not engage with traditional TV.

This explains Amazon's aggressive push towards advertising on Twitch.

Keywords

Twitch
Amazon
Advertising Market
Male Demographic
Female Shoppers
Video Games
Accessories
Traditional TV

FAQ

Q: Why is the demographic on Twitch important for Amazon? A: The demographic on Twitch, predominantly young men under 34, represents a market segment that Amazon's general customer base does not primarily consist of, allowing Amazon to diversify its advertising reach.

Q: What type of products typically advertise on Twitch? A: Video games and accessories are common products advertised on Twitch, given the platform's user base and content focus.

Q: Why do endemic advertisers on Twitch also buy ads on Amazon? A: Many of these advertisers would not usually be Amazon clients without the connection through Twitch, allowing them to access a broader market via Amazon.

Q: What makes Twitch ads effective for certain brands? A: Twitch ads allow brands to reach young men, a demographic that is increasingly hard to reach through traditional TV advertising.