Best TIKTOK ADS TUTORIAL for BEGINNERS in 2025 (How to Run TikTok Ads in Nigeria & Internationally)

Introduction

In this article, we’ll delve into the intricacies of TikTok advertising, focusing on strategies that will yield optimal results. Whether you're in Nigeria or elsewhere, this guide aims to maximize your TikTok advertising experience – all based on extensive research, sleepless nights, and valuable insights.

Key Information Before Starting TikTok Ads

Before you begin running ads on TikTok, there are a few essential items you need:

Payment Method: You’ll need a MasterCard or a Visa card to make payments for TikTok ads. It’s highly recommended that you do not link your card directly through your app stores (Google Play Store or Apple App Store) as this may lead to unexpected charges. Ideally, link your card directly within the TikTok app.
Account Type: Unlike Instagram, TikTok allows you to run ads even from a personal account. Therefore, you do not need to create a separate business account to get started.
Follower Count: There's a common misconception that you need at least 1,000 followers to run ads. However, you can start advertising with fewer followers.

Creating Your First Post and Using Hashtags

To effectively promote your post, make sure your content includes:

Price information
Clear call-to-action (CTA)
Relevant hashtags

Including location details in your hashtags enhances TikTok's ability to target your intended audience. For example, if you sell bags, using hashtags like #BagSellerInLagos will help TikTok identify your target audience effectively.

Promoting Your Post

After making a post, follow these steps to promote it:

Navigate to TikTok Studio and select Promote.
From here, you can choose content to promote – it will auto-select your last post by default, but you can change it as needed.
Videos tend to perform better than images when it comes to advertising, so opt for video content if possible.

Choosing Your Promotion Settings

You have options for how to drive engagement based on your goals:

Get Sales: Direct traffic to your website but recommended only for well-known brands.
More Profile Views: Ideal for building your following and encouraging profile engagement.

Audience Targeting

Based on your ad content, pick your target audience instead of allowing TikTok to choose for you. This includes setting parameters for:

Gender: Target your audience based on gender.
Age: Choose age ranges that fit your product audience.
Interest: Select topics that relate to your audience’s interests.

Setting Your Budget

Your budget options start as low as 990 per day and can be set for durations of 5 to 7 days. Be mindful that taxes up to 25% may be applied to the amount you allocate for ads.

Important Reminders

Transaction times may vary; ads typically get approved within 2-3 hours.
Avoid linking cards through app stores due to additional charges.
If you’re in a region without the promote button, try engaging with the app by posting regularly and joining live events.

Conclusion

Running TikTok ads may seem complex at first, but with the right tools and knowledge, it can be done efficiently. This comprehensive information stems from three weeks of dedicated research and is meant to help you navigate TikTok advertising, whether locally or internationally.

Keywords

TikTok Ads
Payment Method
Personal Account
Hashtags
Promote Post
Audience Targeting
Budgeting
Advertising Strategies

FAQ

1. Do I need a business account to run ads on TikTok?
No, you can run ads using a personal account.

2. Can I start running ads if I have less than 1,000 followers?
Yes, you can run ads with fewer followers.

3. What should I include in my TikTok post for promotion?
Include price, a call-to-action, and relevant hashtags.

4. How do I set a budget for my ad campaign?
You can set budgets starting from 990 per day, choosing the duration and amount that suits you.

5. How quickly are TikTok ads approved?
Typically, ads will be approved within 2-3 hours.