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⚱️ Why Tik Tok Style Ads Are A Gold Mine
Introduction
The moment we started creating TikTok-style videos and began using them on Facebook, we immediately noticed a significant drop in our traffic costs. The reason behind this? The audience that was attracted by these videos turned out to be much more targeted. Our strategy involved making the content highly personalized. We had a dedicated content team of about 20 girls, consistently producing TikTok-style videos.
Each team member was given their own Facebook page, which we used for whitelisting. This approach made the content appear more organic and native to the Facebook platform. As a result, we could better control our traffic costs, effectively bringing down our Customer Acquisition Cost (CAC).
Keywords
- TikTok-style videos
- Targeted audience
- Personalized content
- Content team
- Whitelisting
- Organic content
- Native advertising
- Traffic costs
- Customer Acquisition Cost (CAC)
FAQ
Q: What impact did TikTok-style videos have on traffic costs?
A: They significantly reduced our traffic costs by attracting a more targeted audience.
Q: How did you personalize the content?
A: We had a dedicated team of about 20 girls producing TikTok-style videos, which were then posted on individual Facebook pages.
Q: What is whitelisting, and how did it help?
A: Whitelisting involves using verified users' accounts to run ads, making the content appear more organic and native to the platform. This helped us control traffic costs and lower our CAC.
Q: What is CAC, and why is it important?
A: CAC stands for Customer Acquisition Cost. It is crucial because a lower CAC means it is cheaper to acquire new customers, thereby increasing profitability.
Q: Why did the TikTok-style videos work better on Facebook?
A: The videos looked more organic and native to the platform, making them more appealing to users and thereby attracting a more targeted audience.