Published on

How To Use Ads To Quickly Grow TikTok Followers For TikTok Shop Affiliate In 2025

Introduction

In 2025, TikTok has become an influential platform for generating income, especially through programs like TikTok Shop Affiliates. If you are looking to enhance your presence and earn from TikTok quickly, running ads is a strategic way to gain followers for your affiliate program. In this article, I’ll guide you step-by-step on how to effectively run TikTok ads for follower growth.

Step 1: Create Your TikTok Ads Manager Account

To start using TikTok Ads Manager, visit the homepage and click on "Get Started". Create your account by filling in your email and password. You will then need to enter details like your business name, industry, country, currency, and timezone. If you don’t have a business name yet, you can simply use your personal name.

Step 2: Set Up Your First Ad Campaign

Once logged into TikTok Ads Manager, click on "Create Ad". Choose the advertising objective labeled as "Community Interaction" since your primary goal is to gain followers.

When naming your campaign, consider using a relevant name based on the video content you plan to promote. For budgeting, toggle on "Campaign Budget Optimization" and set an initial budget (e.g., $ 80). This budget will allow TikTok to allocate more resources towards the best-performing ads.

Step 3: Configure Your Ad Group

In this section, give your ad group a name, selecting a simple numerical identifier or something related to your video content. For targeting, keep the parameters like age, location, and gender simple, as your goal remains uniform: to gain followers.

Make sure the optimization goal is set to "Follow" and adjust the start time, typically set for the next day.

Step 4: Authorize Your TikTok Account and Select Your Videos

To promote your videos, you need to authorize your TikTok account. Here’s how:

  1. Select “Post Authorized by Account.”
  2. If needed, connect your TikTok account.
  3. Click on "Authorize TikTok Post."

To obtain your video code, go to your TikTok app, select the video you wish to promote, go to "Add Settings," and toggle on "Add Authorization." Set the available period, generate the video code, and copy it for use in the Ads Manager.

Step 5: Running Your Ads

Paste the video code into the Ads Manager and confirm the details. Ensure you check the box confirming you have the right to use the video’s music commercially.

Once everything is set, publish the ad campaign. You might need to run multiple ads (I recommend at least two different videos) to find the best performing content.

Step 6: Monitor and Optimize Your Ads

Once your ad is live, pay close attention to its performance. Monitor the CPM (cost per 1,000 impressions) and cost per result (cost per follower). Aim for a CPM lower than $ 6 and a cost per result of six cents or less per follower. If any ad underperforms, consider pausing it to conserve your budget.

Short videos (6 to 12 seconds) tend to work well, especially those that end with a call to action (CTA) encouraging viewers to follow your account for more content.

Conclusion

By following these steps and optimizing your ads, you can efficiently grow your TikTok followers in 2025, setting a solid foundation for success in the TikTok Shop Affiliate program.

Keyword

  • TikTok
  • Ads Manager
  • TikTok Shop Affiliate
  • Followers
  • Campaign Optimization
  • Community Interaction
  • Cost Per Result
  • Call to Action

FAQ

Q1: What is the TikTok Shop Affiliate program?

  • The TikTok Shop Affiliate program allows individuals to earn money by promoting products available on TikTok through their content.

Q2: How much should I budget for running TikTok ads?

  • A recommended starting budget is around $ 80, but you can adjust it based on your financial capabilities and how your ads perform.

Q3: What is the ideal video length for TikTok ads?

  • It is best to use videos that are between 6 to 12 seconds long, with a strong call to action at the end.

Q4: How can I track the performance of my TikTok ads?

  • Monitor metrics such as CPM (cost per 1,000 impressions) and cost per result (cost per follower) within the TikTok Ads Manager.

Q5: What should I do if an ad is not performing well?

  • If your ad's performance is below your targets (CPM above $ 6 or cost per result higher than six cents), it is advised to pause the ad to optimize spending.

Read More