Published on

How to take a brand new TikTok ad account from $0/day to profitably spending 4-5+ figures a day

Introduction

If you're looking to scale your TikTok ad account from a modest daily spend to thousands in profit, you've come to the right place. This article details a strategic approach to help you rapidly increase your TikTok advertising budget while optimizing for profit. Follow these steps to get started:

1. Launch Your First Prospecting Campaign

Start with a website conversion campaign divided into three distinct ad groups:

  • Ad Group 1: Broad Wide Open
    This group will target a broad audience to maximize reach.

  • Ad Group 2: Stacked Interest
    Here, you'll use multiple interests stacked together to refine your target audience further.

  • Ad Group 3: Purchase Intention
    This group focuses on users who have shown intent to purchase, optimizing for conversions.

Within each of these ad groups, it's essential to launch with at least four, but ideally eight, different creatives. This variety allows you to identify which ads resonate best with your audience.

2. Launch a Creative Testing Campaign

Once you identify a winning audience from your prospecting campaign (the audience with the lowest Cost Per Acquisition (CPA) and highest Return on Ad Spend (ROAS)), it's time to test creatives. Set up a new campaign dedicated to creative testing, using your top audience as the control.

Commit to testing a minimum of four new ads every week. This continuous testing will ensure that you're consistently optimizing your ad performance.

3. Launch a Smart Performance Campaign with Target CPA

After establishing a collection of winning creatives through your testing campaign, the next step is to launch a smart performance campaign. Set your bid at your break-even CPA to ensure efficient spending without overshooting your budget.

This phase should only be launched once you have at least four winning creatives. Monitor performance closely, testing new creatives weekly while moving winners into your smart performance campaign. It's crucial to keep the budget lofty enough to rake in at least 50 conversions within the first week. Regularly eliminate poorly performing ads to focus on what works.

Conclusion

By following these structured steps, you can expect to see your TikTok ad account grow from a few dollars a day to successfully spending thousands, all while still turning a profit. Consistent testing, strategic audience management, and focusing on high-performing creatives will ensure you make the most out of your TikTok advertising efforts.

Introduction

  • TikTok ads
  • Conversion campaign
  • Prospecting campaign
  • CPA (Cost Per Acquisition)
  • ROAS (Return on Ad Spend)
  • Creative testing
  • Smart performance campaign

Introduction

Q: What is the first step to scale a TikTok ad account?
A: The first step is to launch a prospecting campaign with three ad groups: broad wide open, stacked interest, and purchase intention.

Q: How many creatives should I test in my campaigns?
A: Ideally, you should test a minimum of four to eight creatives within each ad group of your prospecting campaign.

Q: How often should I test new creatives?
A: Aim to test at least four different ads every week to continuously optimize your campaigns.

Q: What should my budget be for the smart performance campaign?
A: Ensure your budget is high enough to achieve at least 50 conversions in the first week of running your smart performance campaign.

Q: When should I kill underperforming ads?
A: Remove poorly performing ads during your regular assessments, focusing solely on the creatives that yield the best results.

Read More