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TikTok Ads Tip. Try this next time you run TikTok Ads to build credibility. #tiktokads #ecommerce

TikTok Ads Tip: Try this next time you run TikTok Ads to build credibility. #tiktokads #ecommerce

Introduction

In today's hyper-connected digital marketplace, mastering TikTok ads can be crucial for increasing your reach and engagement. A key strategy is leveraging the ad creation process to not only advertise effectively but also bolster your organic profile's credibility. Here’s how you can do that, step by step.

The Strategy

  1. Post on Organic Profile First:

    • When selecting an ad to run on TikTok, ensure you don't use the ads manager to create it directly. Instead, first post the advertisement on your organic profile.

  2. Use Spark Ads:

    • After posting organically, boost the post using TikTok's Spark Ads feature within the ads manager.

Why This Method Works

  1. Engagement Visibility:

    • If an ad is run directly via the ads manager, only those interactions (likes, shares, comments) during its run as an ad will be visible. By posting it organically first, all engagements gathered will stay with the video and show up in your organic feed.

  2. Build Trust and Authority:

    • Higher engagement levels (in the form of likes, shares, and comments) appearing in your organic feed help build trust and authority for your brand.

  3. Profile Growth:

    • With this method, a small plus icon will appear on your profile picture during the ad run, encouraging users to follow your profile. If someone isn't ready to purchase immediately, they can still follow your profile for future engagement. Note that this plus icon won't appear if the ad runs only through the ads manager without being posted organically.

Conclusion

By strategically using your organic profile and the Spark Ads feature, you not only make your ad campaigns more effective but also enhance your organic growth and brand credibility on TikTok.

Keywords

  • TikTok Ads
  • Spark Ads
  • Organic Profile
  • Engagement
  • Brand Credibility
  • Followers
  • Trust and Authority

FAQ

Q1: What is the primary advantage of using Spark Ads over regular ads on TikTok?

A1: Using Spark Ads allows you to retain all engagements (likes, shares, comments) from your advertisement on your organic profile, enhancing your overall credibility and trust.

Q2: What happens if I run an ad directly through the ads manager?

A2: If you run an ad directly through the ads manager, the engagements (likes, shares, comments) will only be visible during the advertisement's run within the ad system and won't reflect on your organic profile.

Q3: Why is the plus icon on my profile picture important?

A3: The plus icon encourages users to follow your profile, even if they don't make an immediate purchase, aiding in profile growth and future engagement.

Q4: Can this strategy help in building authority for my brand on TikTok?

A4: Yes, greater visible engagement on your organic posts boosts your credibility and authority, making your brand appear more trustworthy.

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