TIK TOK ads SUCK! ? we spend $480k p/m on Meta! ?#dropshipping #ecomm #shopify #facebookads

Introduction

Marketing strategies have evolved, and platforms like TikTok and Meta (formerly Facebook) are leading the way. However, not all platforms yield the same results for advertising high-quality products. Let's dive into why TikTok ads fall short and why investing in Meta is more profitable for our business.

TikTok Ads: The Reality

Imagine trying to sell high-quality products to children and clowns on TikTok. It's not going to be very profitable for you. This is the main reason why out of the $ 480,000 we spend every month on marketing, less than 10% of our budget goes into TikTok.

Why We Prefer Meta

Longevity & Experience

Meta has been around for almost a decade longer than TikTok. This extended presence allows for better testing and optimization.

Ad Manager Features

Meta offers more selections in their ad manager, which means we can customize our campaigns more effectively.

Budget Allocation

We can spend a lot more money on Meta compared to TikTok, which further amplifies our campaign reach and effectiveness.

Ad Campaign Options

Meta provides a variety of campaign objectives which are crucial for creating sales. These multiple options result in better ROI when spending money.

Conclusion

In summary, Meta is undeniably the king of sales, while TikTok is merely good for traffic. This is why our marketing strategy leans heavily toward Meta.

Keywords

TikTok ads
Meta ads
Marketing budget
Advertising strategy
Ad Manager features
Campaign objectives

FAQ

Why do TikTok ads fall short for your business?

TikTok primarily attracts a younger audience, which may not be the ideal demographic for selling high-quality products. Additionally, the platform lacks the robust advertising tools and options that Meta offers.

How much of your monthly marketing budget goes into TikTok ads?

Less than 10% of our $ 480,000 monthly marketing budget is allocated to TikTok ads.

Why is Meta considered better for ad campaigns?

Meta has been around for almost a decade longer than TikTok, offering more ad manager features, customization options, and various campaign objectives. This makes it a more effective platform for generating sales.

Can you spend more money on Meta compared to TikTok?

Yes, Meta's extensive features and options allow for higher budget allocations, which can significantly boost campaign reach and effectiveness.

What are the main benefits of using Meta for advertising?

Meta's longevity, extensive Ad Manager features, higher budget capacity, and diverse campaign objectives provide a more effective platform for creating sales compared to TikTok.