The NEW Way To Run TikTok LEAD Ads

In today’s article, we’ll explore how to achieve $ 1 cost per lead with TikTok ads. This information is incredibly beneficial for coaches, agencies, consultants, high-ticket sellers, course creators, and service-based businesses looking to amplify their lead generation efforts.

TikTok is a powerhouse with over a billion users, ensuring that your audience is present and ready to convert. I'm Chase Chapel, and my team and I work with some of the biggest names and brands on Facebook and TikTok ads. Let’s dive deep into the TikTok Ads Manager to help you secure your leads effectively.

Step-by-Step Guide to Setting Up TikTok Lead Ads

Step 1: Setting Up Your Ad Account

New Advertiser Offer: Take advantage of TikTok's offer of matching every dollar spent up to $ 1,500 by signing up through a specified link.
Create Campaign: Start by selecting the "Lead Generation" objective and enter a name for your campaign.
Audience and Budget: Set a broad audience and a daily budget of $ 30 as required. Choose maximum delivery for optimal results.

Step 2: Crafting Your Ad

Custom Identity: Connect your TikTok account with Spark Ads or create a custom identity.
Creative Assets: Upload at least three creative videos. More is better, ideally five to seven different videos.
Text & Call To Action (CTA): Use specific text under 30 characters and test different CTAs like "Learn More," "Apply Now," and "Sign Up."

Step 3: Designing the Lead Form

Form Options: Test between "Instant Form" and the newly released "Card Layout" form for better engagement.
Simple Form Example: Collect essential information like name, email, and phone number, and direct them to book a call post-submission.
Rich Content Form: Options include explainer videos, customer testimonials, service offerings, and FAQs to entice higher quality but potentially fewer leads.

Step 4: Testing and Launching

Multiple Ad Sets: Duplicate your initial setup to create several ad tests with different audience interests and hashtags.
Use TikTok’s Creative Center: Explore TikTok's Ads Library to gather inspiration and refine your ad creatives.

Step 5: Retargeting Strategy

Create Custom Audiences: Set up retargeting by creating custom audiences based on website traffic, video views, and engagement.
Retargeting Campaign: Create a new campaign focused on website conversions using audiences who’ve already shown interest or engaged with previous ads.

Step 6: Tracking and Analyzing

Monitor Campaign Performance: Use TikTok’s analytics to track key metrics like cost per lead, conversion rate, and audience engagement.

Step 7: Scale and Optimize

Mentorship Program: Enhance your understanding by enrolling in one-on-one ads mastery mentorship covering every aspect from lead funnels to ad creatives.

By following these steps, you can effectively lower your cost per lead and improve lead quality through TikTok ads. Moreover, leveraging retargeting campaigns ensures consistent engagement and conversion rates.

Keywords

TikTok Ads
Lead Generation
Cost per Lead
Campaign Setup
Custom Audience
Retargeting
Creative Ads
Call to Action (CTA)
Instant Form
Card Layout

FAQ

Q1: What is the initial budget suggested for TikTok lead ads? A: Start with a daily budget of $ 30 as required by TikTok.

Q2: How many creative videos should I use in my campaign? A: Ideally, test with at least 5 to 7 creative videos to counteract ad fatigue.

Q3: What is the benefit of using TikTok's Card Layout form? A: The Card Layout form is more engaging and easier for users to complete, potentially increasing submission rates.

Q4: What strategies can be employed for retargeting? A: Create custom audiences based on website traffic, video views, and profile interactions to drive deeper funnel engagement.

Q5: How should I craft the text for my TikTok ad? A: Keep the text very specific and under 30 characters to ensure visibility and clarity.

Q6: Can I track the performance of my TikTok lead ads? A: Yes, use TikTok’s built-in analytics to monitor your campaigns' performance, including metrics like cost per lead and conversion rates.

Q7: What additional resources are available for mastering TikTok ads? A: Consider enrolling in a one-on-one ads mastery mentorship for comprehensive training on optimizing funnels, creatives, and scaling lead volume.

By following this structured approach, you can unlock the full potential of TikTok advertising for lead generation.

Developing a precise strategy and using the tools provided by TikTok can significantly optimize your ad performance and maximize your lead generation efforts. Happy advertising!