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The NEW Way to run TikTok Ads in 2024

The NEW Way to Run TikTok Ads in 2024

Introduction

Running effective TikTok ads can be a game-changer for eCommerce businesses, especially when targeting niche products. Here's a detailed journey of how we utilized specific data metrics to optimize ad performance and scalesales.

Day 1: Red Light Hairbrush Campaign

We started with the red light hairbrush, a product that addresses a significant problem for women. Unfortunately, by the end of the first day, we hit a bump in the road with a whopping $ 0 in sales.

Key Metrics to Monitor

  1. Cost Per Click (CPC): It's crucial to keep the CPC below $ 1 for a healthy return on investment.
  2. Add to Cart: Monitoring this metric helps understand user engagement and intent to purchase.

Given the poor performance, we decided to shut down this campaign.

Day 2: Blackhead Water Vacuum Campaign

Moving to the next day, we focused on a second product: the blackhead water vacuum. By the end of the day, we managed to secure:

  • Two orders totaling $ 89 in revenue.

For the following day, our strategy was to allocate our spend solely on video number three, which had shown to be our most profitable ad creative.

Conclusion

From day one to day three, we made a total of $ 58 in revenue from the red light hairbrush campaign. This experience taught us the importance of monitoring key metrics and optimizing ad creatives based on performance.

Keyword

  • TikTok Ads
  • Red Light Hairbrush
  • Blackhead Water Vacuum
  • Cost Per Click (CPC)
  • Add to Cart
  • Video Ad Creatives
  • Revenue

FAQ

Q1: What is a healthy Cost Per Click (CPC) for TikTok ads?

A1: A healthy CPC is below $ 1.

Q2: Which metrics are crucial to monitor in a TikTok ad campaign?

A2: Key metrics include Cost Per Click (CPC) and Add to Cart for gauging user engagement and purchase intent.

Q3: What action was taken after the red light hairbrush campaign failed?

A3: The campaign was shut down due to its poor performance and lack of sales.

Q4: How did the blackhead water vacuum campaign perform on day two?

A4: The campaign secured two orders totaling $ 89 in revenue.

Q5: What strategy was planned for optimizing the blackhead water vacuum campaign?

A5: We decided to spend money only on video number three, the most profitable ad creative.

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