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How To Setup TikTok Business Center: Step-By-Step Tutorial

Introduction

Hey, what's going on guys? Neil here from Links Digital, and in today's guide, I'll break down how to set up your TikTok Business Center. You might be wondering, why do I even need a TikTok Business Center? The most common reason is to host and manage multiple TikTok ad accounts under one umbrella. However, you can also use the TikTok Business Center for several other activities, such as assigning permissions to team members, managing business assets like TikTok profiles, or ad account pixels. It's a handy tool for organizing your entire organization's workflow and permissions all in one central hub.

Why Should You Use TikTok Business Center?

The main reason to use the TikTok Business Center is to handle various TikTok ad accounts under one umbrella. Here are the key benefits:

  1. Data Separation: If you have multiple offers, use different ad accounts for each one. This avoids mixing data between offers, especially if they vary significantly (e.g., low-ticket vs. high-ticket items).
  2. Risk Mitigation: Using multiple ad accounts minimizes the risk of having your entire business center banned if one ad account triggers a ban. It ensures your other ad accounts are still operable.
  3. Policy Leeway: Accounts under a Business Center tend to get more leniency with ad policies and are more likely to get reinstated if they are banned.

If you already have an existing TikTok Ads account, don’t worry. I’ll also show you how to link it to your new Business Center.

Setting Up TikTok Business Center

Now, let’s jump into the setup process. Follow these steps:

  1. Visit Business.TikTok.com: Go to business.tiktok.com and you'll see a page resembling the screenshot shown in the video.
  2. Create Business Center: Click "Create New" to start setting up your Business Center.
  3. Email Verification: Enter your email and follow the verification process.
  4. Accept Terms: Agree to TikTok's terms and services.

Naming and Setting Up Your Business Center

  1. Name Your Center: Provide a unique name for your TikTok Business Center.
  2. Choose Role: Select "I am an agency" for more flexibility and functionality in the future.
  3. Billing Information: Enter your billing information including address and preferred currency. Ensure it matches your payment method.

Payment Options

  • Automatic Payments: Preferred for continuous and seamless ad service. This option auto-bills you once you reach a threshold.
  • Manual Payments: You have to prepay for ad spend. Be cautious as TikTok may keep remaining balance if your account gets banned.

Linking Existing Ad Accounts

If you have an existing Advertiser account:

  1. Request Access: Go into "Advertiser Accounts" in your Business Center and request access using your Advertiser ID.

If you're setting up a new ad account:

  1. Create New Ad Account: Fill in the required details (company website, name, industry) and confirm TikTok’s terms of services.

Additional Features

  • Adding Members: Assign roles to different team members.
  • Adding More Ad Accounts: Add additional ad accounts as needed directly in the dashboard.
  • Sharing Audiences and Pixels: Easily share your marketing assets.

And with that, you're all set up with your TikTok Business Center. Good luck, and see you in the next video!

Keywords

  • TikTok Business Center
  • Ad Accounts
  • Data Separation
  • Risk Mitigation
  • Policy Leeway
  • Email Verification
  • Manual vs. Automatic Payments
  • Member Roles
  • Sharing Audiences
  • Pixels

FAQ

Q1: Why should I use a TikTok Business Center? A1: It helps manage multiple ad accounts under one umbrella, gives you more control over permissions, and reduces risk if one account gets banned.

Q2: What benefit does data separation offer? A2: It prevents data from different offers from mixing, which is useful for running different types of advertising campaigns.

Q3: What is the difference between manual and automatic payments? A3: Manual payments require prepayment for ad spend, whereas automatic payments bill you once a spending threshold is reached. Automatic payments are generally preferred for seamless ad operations.

Q4: How do I link an existing TikTok ad account to a new Business Center? A4: Go to "Advertiser Accounts" in your Business Center and request access using your existing Advertiser ID.

Q5: Can I add multiple team members to my TikTok Business Center? A5: Yes, you can assign different roles and permissions to multiple team members to manage the ad accounts efficiently.

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