Shopping small businesses for the holidays

Introduction

As Small Business Saturday approaches, 904 mom-and-pop shops across the country are gearing up to attract customers with enticing deals that you won’t find on Black Friday or Cyber Monday. In New York City alone, there are an astounding 183,000 small businesses, marking a record-breaking high for the year. These businesses play a vital role in the local economy, employing millions of New Yorkers. Notably, for every dollar spent at a small business, approximately 70 cents stays within the community, reinforcing the importance of supporting local enterprises.

American Express first launched this holiday shopping event in 2010 during the recession, aiming to promote small businesses and encourage shoppers to choose local options. If you’re looking for inspiration on where to shop this holiday season, you can explore our special storefront stories with Joel Gulo at ABC7.

Keyword

Small Business Saturday
Mom-and-pop shops
Unique deals
New York City
Local economy
Community impact
American Express
Holiday shopping
Record-high small businesses

FAQ

What is Small Business Saturday?
Small Business Saturday is a shopping holiday dedicated to supporting small businesses, occurring on the Saturday after Thanksgiving.

Why should I shop at local businesses?
Shopping at local businesses helps keep money within the community, supporting jobs and contributing to the local economy.

When did Small Business Saturday start?
American Express launched Small Business Saturday in 2010 during the recession to encourage consumers to shop at small, local businesses.

How can I find deals at small businesses this holiday season?
You can look for special promotions and deals that local businesses will be offering on Small Business Saturday, which are often unique and not available on larger shopping days like Black Friday or Cyber Monday.

What impact do small businesses have on the community?
Small businesses significantly contribute to the local economy by providing jobs and keeping a larger percentage of sales within the community compared to large corporations.