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How To Setup A TikTok Ad Account and Campaign in 2021

How To Setup A TikTok Ad Account and Campaign

Setting up TikTok ads can be a highly effective way to reach a broader audience and drive conversions. Follow these steps to get started with your TikTok ad campaign.

1. Create Your Ad Account

To begin, navigate to ads.techtalk.com and create your ad account if you haven't already.

2. Start Creating Your Campaign

  • Once you have your ad account set up, click on the Create button.
  • Select Conversion as your campaign objective.
  • Give your campaign a specific name for easy identification.

3. Choose Your Pixel and Optimization Event

  • Next, choose the appropriate pixel for tracking your campaign.
  • Select the Optimization Event that aligns with your goals.

4. Set Placements

Unlike other ad platforms where automatic placement is common, TikTok requires you to manually select placements.

  • This is crucial to ensure your ads don’t show in countries where TikTok’s other apps operate, which may be outside your target region.

5. Audience Targeting and Budget

  • Initially, leave your audience targeting broad. This allows you to gather data and then narrow your targeting based on performance.
  • For your daily budget, if you're just starting, TikTok recommends a minimum of $ 50. However, once you’ve run your first campaign, you can set it to $ 20.

6. Conversion Rate and Budget Calculation

  • If you're already familiar with your average conversion cost on other platforms like Facebook, use this as a baseline.
  • Multiply your average conversion by 1.5x to align with TikTok's recommendation. For instance, if your Facebook conversion is $ 5, on TikTok it should be around $ 7.50.

7. Create Your Creative

  • Design your creative asset and submit it.
  • Once submitted, your campaign will be active and ready to run.

By following these steps, you can effectively set up a TikTok ad campaign to drive conversions and reach a wider audience.

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Keywords

  1. TikTok Ads
  2. Ad Account
  3. Campaign Creation
  4. Conversion
  5. Pixel
  6. Optimization Event
  7. Placements
  8. Audience Targeting
  9. Budget
  10. Conversion Rate
  11. Creative Asset

FAQ

Q: What is the minimum daily budget for TikTok ads? A: TikTok recommends a minimum daily budget of $ 50 for new campaigns. However, after running your first campaign, you can adjust it to $ 20.

Q: Why do I need to manually select ad placements on TikTok? A: Manual selection is necessary because TikTok's other apps may operate in different countries where your target audience might not be present.

Q: How do I calculate my budget if I already know my average conversion cost? A: Multiply your known average conversion cost by 1.5x, as recommended by TikTok. For example, if your average conversion cost on Facebook is $ 5, set it at $ 7.50 on TikTok.

Q: Why should I leave my audience targeting broad initially? A: Keeping your audience targeting broad allows you to collect data on what works best before narrowing down your audience.

Q: What’s the purpose of selecting an optimization event? A: The optimization event helps TikTok focus on users who are more likely to complete the specific action that aligns with your ad campaign objectives.

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