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How To Run TikTok Lead Gen Ads

How To Run TikTok Lead Gen Ads ?

TikTok lead generation is going absolutely insane, allowing you to capture thousands of leads for less than $ 1 per lead. Here’s a step-by-step guide on how to do it effectively.

Step 1: Set Up Your Lead Generation Campaign

  1. Go to TikTok Ads Manager:

    • Navigate to your TikTok Ads Manager account and select the "Lead Generation" campaign type.

  2. Optimize for Instant Forms:

    • Choose the instant form option to capture leads directly on TikTok.

  3. Adjust Targeting:

    • Set your targeting parameters to focus on the specific geographic location from which you want to generate leads.

  4. Set Ad Budget:

    • Allocate a daily budget of $ 30 for your campaign.

Step 2: Create Multiple TikTok Ads

  1. Create 3 to 5 TikTok Ads:

    • Design and create 3 to 5 different TikTok ads. This strategy is known to generate a lower cost per lead.

  2. Select Interactive Add-On:

    • Choose the interactive add-on feature and upload an enticing image to attract users. This encourages them to submit their information.

  3. Choose Your Lead Form Type:

    • Test two types of lead forms:
      • Rich Content Form: Provides more detailed information about your service.
      • Simple Capture Form: Focuses solely on capturing basic information from users.

Step 3: Utilize Survey Forms

  1. Use the New Card Layout:
    • Take advantage of TikTok's new card layout feature to create survey forms. This allows you to ask multiple questions and gather the most information from prospects.

If you want to see the full training on how to run TikTok lead gen ads, comment the word "lead," and the full guide will be sent to you.

Keywords

  • TikTok lead generation
  • TikTok Ads Manager
  • Optimize for instant forms
  • Targeting geographic location
  • Ad budget
  • Multiple TikTok ads
  • Interactive add-on
  • Rich content form
  • Simple capture form
  • Card layout feature
  • Survey forms

FAQ

1. What type of campaign should I select in TikTok Ads Manager?

  • Select the "Lead Generation" campaign type in TikTok Ads Manager.

2. How should I optimize my campaign for lead capture?

  • Optimize for instant forms to capture leads directly on TikTok.

3. What should I set as the daily ad budget?

  • Set your ad budget to $ 30 daily.

4. How many TikTok ads should I create for better results?

  • Create 3 to 5 TikTok ads to generate a lower cost per lead effectively.

5. What types of lead forms should I test?

  • Test both a rich content form that provides detailed information and a simple capture form that collects basic user info.

6. What is the new card layout feature?

  • TikTok's new card layout feature allows you to create survey forms to ask multiple questions and gather comprehensive information.

If you have any other questions, feel free to ask in the comments.

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