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How To Run TikTok Ads In Nigeria | TikTok Ads Tutorial 2024

Introduction

TikTok has rapidly become one of the largest social media platforms in the world, and it provides significant opportunities for business owners and personal brands to promote their products and services. In this tutorial, I will guide you through the process of setting up a TikTok Business Manager account, bypassing regional restrictions, and successfully running ads. If you are based in Nigeria or any other African country where TikTok ads are not directly accessible, don’t worry – you can still set up your account and start advertising effectively.

Step 1: Using a VPN

Before you begin, it’s essential to use a VPN to bypass any geographic restrictions TikTok may have. There are several VPN options available, both free and paid. For this tutorial, I will be using ProtonVPN, which is a reliable free option.

  • Download and Install: Search for ProtonVPN and get it installed on your device.
  • Select a Location: Connect to a server in a country where TikTok ads are available, such as the Netherlands, South Africa, or Egypt. This will allow you to create a TikTok Business Manager account without it showing a Nigerian IP address.

Step 2: Creating a TikTok Business Manager Account

Once you’re connected to your VPN:

  1. Go to TikTok for Business. Look for the link that has ads.tiktok.com.
  2. Click on the "Sign Up" button. It’s important to sign up using your email address instead of a phone number.
  3. Enter your email address and create a strong password. Make sure to agree to TikTok's terms of service.
  4. Complete the CAPTCHA verification process to confirm your email address.

At this point, you will need to input information about your business:

  • Business Name: Choose a name that reflects your brand.
  • Website URL: Input your business website (optional).
  • Country: Make sure this reflects the country your VPN is connected to, like the Netherlands.
  • Currency: Choose your preferred currency.
  • Time Zone: Set this to the time zone relevant to your business location.

Next, you need to input a phone number. To acquire a free temporary number:

  1. Visit a site like quaker.io to rent a temporary phone number.
  2. Select a number from a country of your choice (like the Netherlands) and copy it.
  3. Paste the temporary number into the TikTok registration form.

After that, agree to the anti-discrimination policy and move to the dashboard.

Step 3: Navigating TikTok Ads Manager

Once your Business Manager account is set up, you’ll be directed to the TikTok Ads Manager. Here’s what to expect:

  • Advertising Objectives: Choose from options like Reach, Traffic, Video Views, App Promotions, Lead Generation, and more.
  • Dashboard: Familiarize yourself with various tools available such as Audience Manager, Creative Ad Library, and Events Manager.

From here, you can set up your first ad campaign, adjust settings, and monitor performance.

Final Thoughts

In upcoming videos, I will elaborate on setting up your payment method and running your first TikTok ad campaign. Keep an eye out for these tutorials as they will help you promote your business effectively on TikTok.

If this tutorial was helpful, please share it with others who might find it useful.

Keyword

TikTok Ads, Nigeria, Business Manager, VPN, Digital Marketing, Social Media Marketing, Advertising Objectives, Audience Manager, TikTok for Business, Marketing Strategy.

FAQ

Q1: Why do I need to use a VPN? A: A VPN is necessary to bypass regional restrictions imposed by TikTok, allowing you to create a Business Manager account from Nigeria.

Q2: How do I set up my TikTok Business Manager account? A: Connect to a VPN, go to TikTok’s ads page, sign up using your email, and follow the prompts to enter business information.

Q3: Can I use my Nigerian phone number to sign up? A: It is advisable to use a temporary phone number obtained from a service like quaker.io to receive verification codes and complete your setup.

Q4: What are the advertising objectives available on TikTok Ads Manager? A: TikTok provides various objectives, including Reach, Traffic, Video Views, App Promotions, and Lead Generation, allowing you to tailor your campaigns effectively.

Q5: Will there be more tutorials on running ads? A: Yes, subsequent tutorials will cover setting up payment methods and creating your first ad campaign on TikTok. Keep watching for more detailed guides!

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