Published on

How to run TikTok ads in 2023 [Full Tiktok Ads Tutorial]

Introduction

Welcome! In this comprehensive guide, I'll walk you through the process of running profitable TikTok ads. We'll cover everything from setting up your campaigns to ensuring they convert effectively. Even if TikTok ads are not available in your country (like Nigeria or other African countries), I'll show you how to navigate this.

By the end of this tutorial, you'll be equipped to manage your TikTok ads independently and see substantial results. If you're pressed for time or prefer expert assistance, you can reach out to my TikTok Ad agency for help—details are in the description below.

Let's get started!

Creating Your TikTok Ads Account

First, navigate to ad.tiktok.com on your browser and click "Create Now." Enter your email address and click "Send Verification Code." After verifying your email, fill in your country and region. If you're from Nigeria, choose "United States" as TikTok ads aren't yet available in Nigeria.

Fill in your business details. You can use your personal phone number, even if it's a Nigerian number. Select the industry, set the currency to USD, and agree to the terms. TikTok will send a verification code to your phone; enter it to finalize your account setup.

Setting Up Campaigns

Once your account is ready, go to the campaigns tab and click "Create New Campaign." Choose "Custom Mode" for more options. Depending on your objectives (traffic, reach, video views, leads, or conversions), select the appropriate goal. For product sales on a website, choose "Website Conversion."

  1. Campaign Budget Optimization (CBO): Set your daily budget (minimum $ 50) and select "Lowest Bid" strategy. Opt for custom ad distribution to optimize your budget across multiple ad groups.

  2. Ad Group Setup: Name your ad group and select "Promote Website." For placements, choose manual and select only TikTok to ensure quality impressions. Turn off video downloads and user comments to avoid negative feedback.

  3. Targeting Options:

    • Location: Choose countries with high spending power like the United States, Singapore, or Thailand.
    • Language: Select English or any relevant language.
    • Demographics: Target audiences aged 18 and above.
    • Interests and Behavior: You can choose relevant interests based on your product niche.
    • Budget and Schedule: Set your ads to run from 6 AM to midnight to avoid displaying them during low-activity hours.

  4. Creating Ads:

    • Ad Identity: Choose a custom name and picture for your ad identity.
    • Ad Creative: Upload your video creative. Use clear lighting, audible sound, and concise messaging within the first few seconds to capture attention. Include offers or product demonstrations.

  5. Submit: After setting up your ad, click "Submit."

Analyzing Ad Performance

Once your ads run, regularly check their performance. Key metrics include:

  • CPC (Cost Per Click): Aim for less than $ 0.50.
  • CPM (Cost Per Thousand Impressions): Keep it under $ 5.
  • Click Through Rate (CTR): Analyze the quality and volume of clicks.

Example: For a campaign with 8,000 impressions and a CPC of $ 0.01, check placement data to ensure quality traffic. Optimize or kill underperforming ads based on these metrics.

Key Insights for Effective TikTok Ads

  • Clear Communication: Ensure your product or service is instantly recognizable.
  • Engaging Content: Use high-quality visuals and audio.

Conclusion

This guide equips you with the knowledge to set up and run TikTok ads effectively. TikTok is growing rapidly, making it a perfect platform for e-commerce, dropshipping, or affiliate marketing.

If you need professional assistance, my agency is ready to help. Reach out via the link in the video description to schedule a consultation.

Thank you for following along. Don't forget to like, subscribe, and stay tuned for our next tutorial on integrating TikTok ads with Shopify. Till then, keep winning!

Keywords

  • TikTok ads
  • TikTok campaigns
  • Ad targeting
  • Ad performance
  • TikTok ad setup
  • Campaign budget optimization (CBO)
  • Website conversion
  • Ad creative
  • CPC
  • CPM
  • Click Through Rate (CTR)

FAQ

1. How can I run TikTok ads if TikTok ads are not available in my country?

You can register your business in a supported country like the United States and use a custom identity to set up your TikTok ads account.

2. What is Campaign Budget Optimization (CBO)?

CBO helps distribute your budget across multiple ad groups, allocating more funds to high-performing ads automatically.

3. How should I set my ad schedule?

Run your ads from 6 AM to midnight to avoid low-activity hours and maximize engagement.

4. What should my CPC and CPM ideally be?

Aim for a CPC of less than $ 0.50 and a CPM under $ 5 to ensure cost-effective campaigns.

5. How should I optimize my ad creatives for TikTok?

Use clear visuals, engaging content, and concise messaging within the first few seconds. Good lighting and audible sound are essential for effective ads.

6. How can I measure the performance of my TikTok ads?

Monitor key metrics like CPC, CPM, and CTR. These will help you determine the performance and effectiveness of your campaigns.

7. Can I get professional help to manage my TikTok ads?

Yes, you can engage an ad agency to handle your TikTok ads. Contact details for my agency are available in the video description.

This concludes our guide on running TikTok ads in 2023. Looking forward to seeing your success!

Read More