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How To Run TikTok Ads in 2023 (FOR BEGINNERS)

Introduction

With the way that TikTok has continued to grow, there's no reason you shouldn't be making money from it. You can either be the person scrolling through the videos, laughing, and sending them to your friends all day, or you could be the person using this app to build your financial freedom. If you're ready to make money from the continued growth of TikTok, then stay tuned because I'm going to give you a step-by-step guide on the simplest way to start running TikTok ads as a complete beginner. You'll also get a chance to win a free one-on-one consulting call. Just smash that like button and comment "TikTok ads" with your biggest takeaway from this article. Grab that notebook and let's dive in!

Finding a Product to Sell

One thing that we cannot do is talk about running TikTok ads without making sure you know exactly how to find a product to sell. TikTok is known for its short-form content and the short attention span of its users. Therefore, you need a product that catches attention quickly. Here are three key factors to look for in a product:

  1. Wow Factor: The product should grab attention quickly. It's different from Facebook ads where problem-solving products do well—here, the wow factor is more crucial.

  2. Price Range: Ideally, the selling price should be between $ 20 to $ 30. This is because the capital spent on TikTok per product isn't as high as on Facebook, and users are more comfortable buying within this range.

  3. Storyline: The product should have the potential for a storyline behind it. Search for "TikTok made me buy it" to see what kinds of products are performing well.

Tools for Product Research

To find winning products on TikTok, you can utilize apps such as PP ads. This is TikTok's product research app that shows you trending ads, products, and even detailed performance metrics. Using PP ads will make finding winning products insanely easy.

Setting Up Your Backend

Before running ads, you need to have a well-set backend on both Shopify and TikTok. Here’s a breakdown:

  1. Shopify Store: If you don't have one, get started with Shopify. Install the TikTok Sales Channel app in your Shopify backend.

  2. TikTok Account: Create a TikTok account with the same name as your Shopify store. Link this account to the TikTok Business Center to create an ad account and a pixel.

  3. Ad Account: Top up your TikTok ad account with at least $ 100. This allows for budget control.

  4. Connecting Shopify and TikTok: In your Shopify settings, connect your TikTok Sales Channel and set your data sharing to maximum.

Creating High-Quality Content

You should have at least five pieces of content ready to test. Here are different types of content you should create:

  1. Stitching Method: Combines an attention-grabbing segment with your ad.
  2. Review Method: Shows a user review which builds trust.
  3. Green Screen Method: Mixes reviews with entertaining content.
  4. Voiceover Method: Highlights the product while narrating its uses.
  5. Storytelling Method: Engages users through a story, making the product relatable.

Running Your Ads

To run your ads, follow this setup:

  1. Ad Creation: Use the TikTok Ads Manager to create a campaign aimed at website conversions.
  2. Audience and Budget: Target audiences in the US, Canada, UK, and Australia. Start with a daily budget of $ 40.
  3. Ad Text: Use engaging, relatable, non-salesy text.
  4. Testing: Use multiple variations of creatives and track their performance based on key metrics like cost per click, click-through rate, and CPM.

Monitoring and Optimizing

Look for the following KPIs to make data-driven decisions:

  1. Cost per Click (CPC): Should be less than $ 1.
  2. Click-through Rate (CTR): Should be 2.5% or higher.
  3. CPM: Should be between $ 4 to $ 6.

If your ads don’t meet these metrics, pause them to save your budget.

Conclusion

Running TikTok ads can be highly beneficial, offering a lot of engagement and traffic to your store. However, it demands consistent content creation and creativity. Whether you choose to join a mentorship program or dive in solo, this step-by-step guide should equip you with the knowledge to get started.

Keywords

  • TikTok ads
  • Financial Freedom
  • Product Research
  • Shopify
  • Content Creation
  • Ad Metrics
  • Budget Control

FAQ

Q: How much should I budget for TikTok ads? A: Start with at least $ 100 loaded into your ad account. As you optimize and monitor your KPIs, you can adjust this budget as needed.

Q: What kind of products perform well on TikTok? A: Products with a wow factor, priced between $ 20 to $ 30, and that have potential storylines tend to perform best.

Q: What tools can I use for product research? A: Apps like PP ads can help you find trending products and provide detailed performance metrics.

Q: How should I structure my ad content? A: Use various methods like stitching, reviews, green screens, voiceovers, and storytelling to create engaging content.

Q: What performance metrics should I track? A: Key performance indicators include cost per click under $ 1, a click-through rate of 2.5% or higher, and a CPM between $ 4 to $ 6.

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