Published on

How To Run TikTok Ads in 2023 - Beginners Tutorial (Dropshipping & Ecom)

Introduction

Introduction

In this detailed article, we’ll cover how to achieve $ 10,000 per day consistently using TikTok Ads for dropshipping and e-commerce businesses based on a comprehensive strategy presented by Camille Simon, also known as the Ecom King.

Proof of Concept

Starting with proof of success, Camille provides insights into Shopify dashboard earnings, consistently hitting $ 7,000 to $ 12,000 per day in February 2023.

Setting Up Your Account

VPN Method

  1. VPN & Shopify Store: Using a VPN (NordVPN suggested) to set location in the US when setting up a TikTok ad account is crucial for targeting the US and Canada markets.
  2. Fake US Address and Phone Number: Utilize fake US addresses from websites like fakenumber.org for registration.
  3. Approval: Wait for account approval, which is usually quick, and then verify target regions.

Shopify Integration

Make sure you connect your TikTok sales channel to Shopify by setting up your company information with a US address and phone number.

Creating Content

For effective TikTok ads, focus on the following:

  • Video Style: Use UGC (User Generated Content) style and POV (Point of View) videos with a mix of voiceovers and non-voiceovers.
  • Video Length: Aim for 7-20 seconds.
  • Trending Hooks: Use trending themes like “TikTok made me buy it” or “Was it worth the money?”.
  • Call-to-Action: Ensure it's natural, not appearing as an ad.

Campaign Structure

Initial Setup

  1. Campaign Creation: Create one campaign with four ad groups. This is not a CBO (Campaign Budget Optimization) campaign.
  2. Ad Group Budget: Determine budget per ad group by taking 10x your profit margin and dividing by 4.
  3. Naming: Name campaign and ad groups logically tied to their purpose.

Ad Group Variations

  1. Broad: No specific targeting.
  2. Stacked Recommended Interests: 5-10 broad interests.
  3. Hashtag Strategy: Use relevant hashtags.
  4. Niche Stacked by Interests: 10-20 highly niche-specific interests.

Ad Settings

  • Choose TikTok only for placements.
  • Gender: No limit
  • Age: 13+
  • Language: No limit
  • Turn off Target expansion.

Ad Content

  1. Number of Videos: Include 5 different videos per ad group.
  2. Ad Copy: Use 1-3 variations of text.
  3. CTA & URL: Direct users to product page with "Shop Now" CTA.

Launching Campaigns

After setup, launch the campaign and carefully monitor engagement metrics like CPC and CTR. Adjust or kill off performing ad groups based on specified metrics.

Scaling Strategies

First Stage

  • Increase budget by 30-50% every 2-3 days if profitable.
  • Continuously test new countries and creative variations.

Second Stage

  • Use Cost Caps for manual bidding.
  • Duplicate best audiences and creatives into new campaigns with varying cost caps (7-11$).

Creative Refresh

  • Regularly update and introduce new video content and adapt to trending themes.

Surfing Strategy

  • Increase budget every 3 hours on specific high-performing days.
  • Reset budget to original by the end of the day.
  • Best applied during high-sale seasons like Black Friday or Valentine's Day.

Conclusion

Consistent results with TikTok ads come from systematic testing, monitoring, and scaling strategies. If aiming for aggressive growth, the strategies shared here can be pivotal.

Keywords

Keywords: TikTok Ads, Dropshipping, E-commerce, UGC Content, Campaign Structure, CPC, CTR, Scaling Strategies, VPN Method, Cost Cap Bidding.

FAQ

Q: How do I set up a TikTok ad account if I'm outside of the US? A: Use a VPN to appear as if you're in the US, and use a fake US address and phone number for registration.

Q: What kind of content performs best on TikTok ads? A: UGC and POV styles with trending topics, mixed voiceover and non-voiceover, and short videos (7-20 seconds).

Q: What should the campaign structure look like for testing? A: One campaign with four ad groups focusing on broad, stacked recommended interests, hashtags, and niche interests.

Q: How can I scale my TikTok ads if they perform well? A: Increase budgets by 30-50% every 2-3 days if profitable, and use cost cap bidding strategies for further optimization.

Q: What is the “surfing strategy” in TikTok ads? A: On high-performing days, double the budget every 3 hours and reset to the original budget by the end of the day.

Q: When should I turn off an ad group? A: Turn off an ad group if the CPC is over $ 1.50 after spending $ 7-10. If after spending the full budget, no ad group is profitable, test new creatives or different interests.

Read More