Second Local E-commerce Earning and Tiktok Ads in Pakistan Return

Introduction

As many of you are already aware, I have ventured into the realm of local commerce, and I am thankful to report that our journey is progressing very well. Recently, as displayed on the screen, we have generated a total of 13,578 cells with approximately 6,640 visitors and around 102 orders, which is quite encouraging.

To provide clarity for those considering entering local commerce, I aim to share insights on our profits in this video presentation. Additionally, for those interested in local e-commerce, I will be sharing valuable resources, so make sure to follow and subscribe to my channel and share this with friends looking to learn.

At present, we are focusing on winter-related products. We have identified specific goods priced as low as ₹4,500, with market prices ranging from ₹1,200 to ₹15,000,000. As your trusted guide, I will share the top 10 best niches where you can establish your store.

Let's discuss marketing strategies briefly before diving into campaign details. We are exploring various campaigns: I will share insights from last month as well as this month's performance.

Currently, we have paused taking more orders due to rising delivery demands; we tested the waters thinking we’d start with three to four orders, but the interest exceeded expectations. Alhamdulillah, we recently hired our first female staff member, and we anticipate this team will expand over time.

Let's now discuss our campaigns. I’ll walk you through previous months' activities, starting with October. We ran a total of three ads, analyzing their performance based on our spending and conversions.

For one campaign, we spent $ 25. With around 106,000 impressions, the click-through rate yielded 53 conversions for about $ 25. The cost per click was around ₹1.32, leading to favorable profit margins despite additional costs like delivery and packing.

In our more recent campaign evaluations, we invested $ 23 over the last week, resulting in 59 orders generated, showing a steady progression compared to previous periods.

When scrutinizing our current active campaigns, the total spending and conversions reflect improvement, indicating that our conversion costs remain optimal. Overall, we recognize that while we are still in a testing phase, the results thus far hold promise for continued growth.

Furthermore, if you're keen to learn about our low return ratio, which saw only one order returned over the last seven days—substantially healthier compared to the previous month—I’ll create a detailed video regarding this aspect soon.

If you enjoyed this article and wish to know more about local commerce initiatives, please comment below. Thank you for your support—take care, and Allah Hafiz.

Keywords

Local commerce, e-commerce, TikTok ads, conversion ratio, marketing strategies, winter products, profit margins, campaign performance, delivery issues, return ratio.

FAQ

1. What is local e-commerce?
Local e-commerce refers to selling products or services online while focusing on a specific geographical area or community.

2. How can I start a local commerce business?
You can start by identifying a niche market, understanding customer preferences, and utilizing effective marketing strategies, including social media campaigns.

3. What types of products are popular in local e-commerce?
Winter-related products, clothing, handmade items, and local crafts typically perform well in local e-commerce.

4. What platforms can I use for advertising my local e-commerce business?
Social media platforms like TikTok, Facebook, and Instagram are effective for promoting local e-commerce.

5. How can I manage delivery challenges in local commerce?
You can collaborate with local delivery services and optimize your order volume to ensure timely deliveries.