how to build $15k/day tiktok ads from scratch (showing you my entire process)

Introduction

Creating effective TikTok ads that can scale your e-commerce brand and generate profitable customer acquisitions involves a systematic approach. In this article, I'll outline my entire process to help you navigate ad creation, launch, and scaling successfully.

Step 1: Understanding Content That Works

To kick off your ad creation, you need a clear direction. A powerful resource for identifying effective content is the TikTok Creative Center, which showcases ads that perform well within your niche. For instance, if you're in the jewelry industry, select relevant categories to discover high-performing ads.

One actionable strategy is to filter the displayed ads by click-through rate—this identifies content that successfully drives traffic. When analyzing these ads, take note of key elements, such as the use of simple B-roll footage, compelling copy, and background music.

Example of a Successful Ad Style

A common theme among viral ads is their simplicity—often featuring basic product shots accompanied by attention-grabbing text overlays and music, which creates strong intent in viewers.

Step 2: Creating the Ad Content

Once inspired, focus on video production. Capture original B-roll footage of your product rather than using existing content to avoid potential account bans. Use your smartphone to take product shots from various angles and settings. A successful product showcase should clearly demonstrate the item’s features and qualities.

Evoking Emotion Through Music and Copy

Next, choose background music that aligns with the emotional connection you want to create. For example, if selling jewelry for pet owners, opt for more sentimental tracks.

Your ad's hook is crucial. Utilize motion or exciting visuals at the start to capture viewers’ attention. Consider various ways to present the product and test different hooks during your creation process.

Step 3: Editing and Finalizing the Ad

Edit your video using tools like CapCut, ensuring engagement through thoughtful pacing and transitions. Overlay text that emphasizes the product's purpose—aim to answer the viewer's potential buying questions or desires directly.

In terms of copywriting, ask yourself why someone would buy your product. Craft a clear message like "This is your sign to gift her a pet face necklace." Use persuasive and emotive language while offering compelling calls to action, such as "Buy one, get one free—limited time offer."

Step 4: Launching Your Ad Campaign

When it’s time to launch, create a creative testing campaign within TikTok’s Ads Manager. Start by setting your budget according to your anticipated cost per acquisition (CPA) to ensure profitability. Utilize interest and behavior stacks to categorize your target audience accurately.

It’s beneficial to test different variations of your ad simultaneously to determine which elements resonate most with your audience. Allow the ad to run for 5-7 days to gather data, then analyze the performance to refine your strategy further.

Monitoring and Scaling

After evaluating the performance of your ads, if they yield profitable returns, consider increasing your budget to scale. If not, pivot swiftly to new creatives or strategies to maximize your ROI.

Finally, if you’re interested in more real-time scaling strategies or community support, consider joining relevant groups like Discord, where you can collaborate and work alongside like-minded entrepreneurs.

Keyword

• TikTok ads
• e-commerce
• customer acquisition
• video production
• emotional marketing
• ad performance
• creative testing
• audience targeting
• scaling
• ROI

FAQ

Q1: What is the TikTok Creative Center?
A: The TikTok Creative Center is a resource that showcases high-performing ads, allowing you to analyze successful ad content in your niche.

Q2: What type of content works best on TikTok?
A: Simple, visually engaging content that utilizes B-roll footage, catchy music, and attention-grabbing text tends to perform well.

Q3: How long should I run my ads before analyzing performance?
A: It's recommended to allow your ads to run for 5-7 days to collect sufficient data before making any decisions.

Q4: How can I target the right audience for my TikTok ads?
A: Use interest and behavior stacks to create a targeted audience based on relevant demographics and purchasing behaviors.

Q5: What should I do if my ad isn’t performing well?
A: If your ad isn’t generating profits, quickly pivot to testing new creatives or strategies to improve performance.