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How To Run TikTok Ads For Your Shopify Dropshipping Store In 2024 | Beginner Tiktok Ads Tutorial

Introduction

At this point, you definitely need to be utilizing TikTok within your marketing strategy. With a whole hashtag dedicated to “TikTok made me buy it,” it's clear that TikTok has significant influence over consumers. Whether you're doing dropshipping, print on demand, or private labeling, incorporating TikTok ads into your marketing strategy is crucial for your eCommerce business. In this article, I'll give you a step-by-step, beginner-friendly tutorial on how to run TikTok ads, set up your account, and utilize the best strategies to maximize your return on investment (ROI).

Introduction

First of all, my name is Antonio. I hold a Master's in Internet Marketing and am a Paid Media Consultant for a Fortune 500 company, managing over $ 30 million in ad spend across several social media platforms. So, you can rely on the information I'll be sharing in this article.

Setting Up Your TikTok Ad Account

  1. Create Your Account

    • Go to the TikTok Ads homepage.
    • Sign up by entering your email and creating a password.
    • Verify your email by entering the verification code they send you.
    • Fill in your business information and address (use your home address if you don't have a business address).

  2. Connecting Existing TikTok Accounts

    • You can connect your existing TikTok account with your TikTok Ad account and utilize videos from your regular TikTok account in your ads.

Setting Up Your TikTok Pixel

Setting up a TikTok Pixel is essential for tracking all the data on your website and optimizing your ad campaigns.

  • Go to Ad Sets > Events > Web Events.
  • Click Create Pixel and name it (like “Get Money Pixel”).
  • Choose Automatic Setup Through Web Events and Platforms.
  • Select Shopify and hit next.
  • Connect the Shopify app to your store.
  • Manage cookies to allow first-party cookies and automatic advanced matching.
  • Enable data sharing to maximum.
  • Complete the setup and ensure you get events like initiate checkout and complete payment.

Setting Up Your First Campaign

  1. Choose Your Objective

    • TikTok offers objectives similar to a sales funnel: Awareness (top), Consideration (middle), and Conversion ( bottom).
    • For new Shopify stores, create two campaigns: Traffic Campaign and Conversion Campaign.

  2. Budget Allocation

    • Split your budget 60% traffic and 40% conversion or test 70% traffic and 30% conversion.

Setting Up Ad Groups

  1. Targeting Basics

    • Location: Start with your native location.
    • Languages: Generally choose all languages (adjust if needed).
    • Age and Gender: Customize based on your product.

  2. Interests and Behaviors

    • Leverage interests, behaviors, and hashtags relevant to your product.
    • Use lookalike audiences once you have collected enough data.

Creating Your Ad

  1. Naming

    • Name your ad for easy identification during optimization.

  2. Link to Existing TikTok Account

    • You can run ads from your existing TikTok account to use high-performing videos.

  3. Set Ad Details

    • Enter your business name, upload a video (21-34 seconds long), and input your URL.
    • Choose a standard call to action.
    • Utilize UTM parameters for advanced tracking.

After completing these steps, you've created your first TikTok campaign for your Shopify store!

Keywords

  • TikTok Marketing
  • Ecommerce
  • Dropshipping
  • Shopify
  • TikTok Ads
  • TikTok Pixel
  • Campaign Setup
  • Ad Strategy

FAQ

Q: Can you connect your existing TikTok account to your TikTok Ad account?
A: Yes, you can connect your existing TikTok account with your TikTok Ad account to use videos for advertisements.

Q: Why is it important to set up a TikTok Pixel?
A: The TikTok Pixel helps in tracking data on your website, optimizing your ads, and serving them to the right audience for better performance.

Q: How should I allocate my budget for new Shopify stores?
A: Start with a 60% traffic and 40% conversion split or test 70% traffic and 30% conversion.

Q: What are the best video lengths for TikTok ads?
A: Videos that are 21 to 34 seconds long generally perform best on TikTok.

Q: Can you use UTM parameters in TikTok ads?
A: Yes, UTM parameters can be used for advanced tracking in your TikTok ads.

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