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How To Run Tiktok Ads For Beginners (FULL GUIDE)

Introduction

Introduction

In this article, I'm going to provide everything you need to know about running profitable TikTok ads in 2024, all within less than 15 minutes. If you're unfamiliar, TikTok ads refer to the ad management platform on the TikTok social media app that allows businesses to promote their products and services to a highly targeted audience. TikTok's immense active user base of over 1.1 billion users per month gives you a unique opportunity to expose your product to a vast and diverse audience. If you haven't leveraged TikTok yet, now is the best time to start.

I've also created a guide on TikTok's newest feature, TikTok Shop, which will be linked in this article.

Setting Up Your TikTok Ads Account

To get started, check the sign-up link in the description (where you'll also get a free ad credit bonus) and follow these steps:

  1. Create a new account. Confirm your email to proceed.
  2. Account setup. Set your industry to e-commerce and choose 'Other.'
  3. Billing. Set your billing to manual for now; you can change this later.
  4. Ads manager. Go to 'Ads Manager' and click 'Custom' to set up your first campaign. Click 'Exit' then 'Dashboard' to reach your ad manager home page.

Ad Strategy

What follows is a brand-new ad strategy:

  1. Initial Setup: Start by setting up two $ 50 ad sets, each containing five ads and five text options. Turn on Smart Creative, giving you 10 different ads firing at once.
  2. Targeting: Leave the targeting 100% broad. This leverages TikTok’s algorithm that knows your potential customers better than you do.
  3. Product Research: Your product should have broad appeal and be relatively low-ticket. TikTok’s younger audience is more prone to impulsive buys rather than spending hundreds of dollars.
  4. Duplicate Profitable Ad Sets: Duplicate your profitable ad sets five times into a Campaign Budget Optimization (CBO) campaign with a $ 50/day budget. TikTok will allocate the budget to the ad sets it deems most worthy.
  5. Scalability: If the campaign performs well, use surf scaling by increasing the budget vertically by 50-100% every hour during the day, resetting it at midnight and starting again.

Avoiding Restrictions and Bans

Running ads on TikTok has the added advantage of a lower risk of getting banned compared to other platforms like Facebook. However, follow these guidelines to stay compliant:

  1. Product Rules: Avoid dangerous, consumable, or restricted products like guns, knives, supplements, etc.
  2. Appeals: If your ad account gets restricted, you can appeal directly through the ads manager.
  3. Agency Accounts: Consider using a TikTok agency account which is less likely to be restricted or banned. Agency accounts offer advanced features, immediate support, and allow you to manage multiple accounts from a single dashboard.

Checkout Process

One vital and often overlooked aspect is making the checkout process frictionless. Many beginners clutter their website with unnecessary applications and features. Instead, aim for a streamlined and simple funnel.

  • Simplify Checkout: Reduce distractions and make the purchase process as seamless as possible. In the beginning, prioritize getting a few initial orders before optimizing for retention and average order value.

  • AI Tool: Use an AI tool that can build a Shopify store in less than 10 minutes, which is 100% free.

By adhering to these strategies, you can ensure a better chance of initial success with TikTok ads.

Conclusion

Running TikTok ads is simpler than you think, but it requires focus on your product and marketing. The detailed walkthrough is available in the free course linked in the description, and I've also provided several additional free resources.

I hope you found this guide informative and that it helps you run successful TikTok ads. Thank you for reading!

Keywords

  • TikTok Ads
  • Ads Strategy
  • Campaign Budget Optimization
  • E-commerce
  • Targeting
  • TikTok Agency Account
  • Checkout Process
  • Broad Appeal Products
  • AI Tool for Shopify Store
  • Impulse Purchase

FAQ

  1. What are TikTok ads?

    • TikTok ads refer to promotional content managed through TikTok's ad platform, allowing businesses to reach a targeted audience.

  2. How do I set up a TikTok ads account?

    • Create an account, confirm your email, set your industry to e-commerce, fill in your details, and navigate to the Ads Manager to set up your first campaign.

  3. What is the best ad strategy for TikTok?

    • Set up two $ 50 ad sets with five ads each, leave targeting broad, duplicate profitable ad sets into a CBO campaign, and use surf scaling to increase budgets.

  4. How can I avoid getting my TikTok ads account restricted?

    • Avoid promoting dangerous or consumable products and adhere strictly to TikTok's policies. Consider using a TikTok agency account for added security.

  5. How can I optimize my checkout process?

    • Simplify your funnel, reduce distractions, and ensure the checkout process is as frictionless as possible. Focus on getting initial orders before further optimization.

  6. What is surf scaling?

    • Surf scaling involves vertically increasing your ad budget by 50-100% every hour during profitable campaigns and resetting it at midnight.

  7. Why are TikTok agency accounts beneficial?

    • Agency accounts offer advanced features, immediate support, and better scalability options compared to regular accounts.

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