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How to Run Tiktok ads effectively

Introduction

Welcome to our comprehensive guide on running TikTok ads! If you're keen on understanding how to effectively scale your advertising campaigns on TikTok, you're in the right place. Despite facing some difficulties with account suspensions myself (an unfortunate reality), I’ve experienced significant success on TikTok ads. After investing a total of €125,000, I've achieved some impressive results, including Cost Per Acquisitions (CPA) as low as €4 to €6, with a consistent flow of 100 orders a day.

The Importance of Creative Input

One of the most crucial elements in scaling your TikTok ads is the volume of creative input you provide. Unlike traditional advertising approaches, TikTok rewards advertisers who are willing to experiment with a high quantity of creative assets. Many new advertisers make the mistake of launching with only a few creatives, often spending their budget on low-quality user-generated content (UGC) that fails to deliver results. Instead of focusing solely on finding the perfect video, aim to generate a wide variety of content, enabling you to test what works best.

Building and Testing Your Campaigns

To effectively scale your ads, gathering a large number of videos is foundational. Engage your team to create 10 to 20 videos per person every day, showcasing the benefits of your product. Facilitate this by posting the content on a regular TikTok organic account, then running Spark Ads against those videos. Avoid switching to a business account as it limits access to trending music and sounds, vital for engagement.

When creating your ad campaigns, you have options like Campaign Budget Optimization (CBO) or Smart Performance Campaigns. My personal preference has been to use Smart Performance Campaigns, as I found CBO to be less effective for my products. A core strategy is to set a robust daily budget—around €300—allowing you to assess performance based on your average order value.

Managing Campaign Performance

Keep a close eye on the performance of your ads. Once you identify which ad sets are profitable, consider doubling their budgets to scale further. During a successful December, I scaled my campaigns remarkably high, resulting in substantial sales even while I was abroad. However, beware of declining performance; continuous monitoring is essential.

Ignore metrics like Cost Per Click (CPC) or Cost Per Mille (CPM) unless they're directly tied to your overall profitability. The only key performance indicators should center around Return on Ad Spend (ROAS) and CPA. As long as you are profitable, other metrics become secondary.

Leveraging Organic Content

Posting your videos on your organic TikTok page before running ads serves two main purposes: it generates potential viral growth and offers insights into which content resonates best with your audience. By accumulating likes and engagement organically, your ads will benefit from the social proof that follows, as users are more inclined to engage with content that has already garnered significant attention.

Should You Buy Likes?

Absolutely not! Purchasing likes will sabotage your campaign’s algorithm and targetting, diminishing your chances of real success. Authentic engagement is key, so let your content grow organically.

Through consistent testing and scaling, leveraging creative input effectively, and emphasizing profitability over irrelevant metrics, you can maximize the potential of your TikTok advertising efforts.

If you have questions or suggestions for future content, don’t hesitate to drop a comment! Your feedback is invaluable, and I’m excited to continue sharing insights on running an impressive TikTok ad campaign.

Keywords

  • TikTok Ads
  • Creative Input
  • Campaign Budget Optimization (CBO)
  • Smart Performance Campaigns
  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Organic Content
  • Spark Ads

FAQ

What is the best way to scale TikTok ads?
Focus on generating a high volume of creative assets and continuously testing their performance to identify what resonates best with your audience.

How important is testing in TikTok advertising?
It's critical! Testing a variety of creatives allows you to discover which ads perform well without over-committing resources to a single approach.

Should I use a business or personal account for TikTok ads?
It’s advisable to use a personal account for TikTok ads to maintain access to popular music and sounds that can enhance your ad performance.

What metrics should I prioritize in TikTok ads?
Focus primarily on Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) to evaluate your campaign's profitability.

Is it effective to run ads on videos that are not organically posted?
Not typically—running ads on organically posted content helps leverage built-in engagement and social proof, enhancing ad performance.

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