How To Run TikTok Ads And Scale Them (The Right Way)

In this article, we'll walk you step-by-step through the process of running TikTok ads. From setting up your campaigns correctly, to creating engaging ad creatives, and finally, discussing two effective strategies for scaling your campaigns.

Step 1: Setting Up Your TikTok Ad Account

To start running TikTok ads, you must first create an account. TikTok often provides different ad credit incentives in their sign-up process, so keep an eye on the description section where these latest incentives will be updated.

Understanding TikTok Ads Structure

Your TikTok ad campaign structure includes three levels:

Campaign: At the top, where you define the overall objective.
Ad Groups: Within each campaign, you can have multiple ad groups (typically 2 to 4 is standard).
Ads: Each ad group can contain several ads (three ads per ad group is a golden standard).

Creating Your Campaign

Go to the Campaign tab in TikTok Ads Manager.
Click the "Create" button.
Choose your advertising objective. For sales or leads, use the conversion column - either lead objective, website conversions, or product sales.
Name your campaign, for instance, "Prospecting."
Ensure "Smart Performance" and "Campaign Budget Optimization" are turned off initially to allow more manual control over the budget allocation.

Setting Up Your Ad Groups

You'll start by setting up two types of ad groups: broad-based and interest-based.

Broad-Based Targeting:
- Name the ad group "Broad-Based Targeting."
- Leave targeting options as open as possible.
- Set a daily budget (minimum $ 20).
- Optimize for conversions.
Interest-Based Targeting:
- Copy the Broad-Based ad group and rename it to "Interest-Based Targeting."
- Modify the targeting settings to focus on specific interests relevant to your audience.

Configuring Your Ads

You can add single videos or carousel ads. For creative ideas:

TikTok Creative Center: Offers top-performing ad examples based on industry.
Brands Off Ads: A service to quickly create TikTok ad creatives.

Finalizing Your Campaign

Once your ad groups and creatives are ready, finalize and publish them. Monitor the performance of each ad group and make necessary adjustments based on the results.

Scaling Your Campaign

Vertical Scaling: Increase the budget for high-performing ad groups.
Horizontal Scaling: Duplicate successful ad groups and replace lower-performing ads with new creative options.

By following these detailed steps, you'll be equipped to launch effective TikTok ad campaigns and scale them seamlessly.

Keyword

TikTok Ads
Campaign Setup
Ad Groups
Ad Creatives
Scaling Campaigns
Conversion Optimization
Ad Budget Management
Vertical Scaling
Horizontal Scaling

FAQ

Q1: How do I start running TikTok ads? A1: Create a TikTok ad account and follow the structured setup for campaigns, ad groups, and individual ads, ensuring to give attention to your targeting and creative materials.

Q2: What is the best structure for a TikTok ad campaign? A2: A typical structure includes one campaign with multiple ad groups (2 to 4), each containing around three ads.

Q3: How much budget should I allocate to my ad groups? A3: The minimum budget per ad group is $ 20. You can adjust based on performance and scaling needs.

Q4: What are the key differences between vertical and horizontal scaling? A4: Vertical scaling involves increasing the budget for well-performing ad groups. Horizontal scaling involves duplicating effective ad groups and testing new creatives.

Q5: How can I quickly create effective TikTok ad creatives? A5: Use resources like TikTok Creative Center for inspiration and services like Brands Off Ads for professional ad creation.

Q6: What should I focus on initially when setting up my TikTok ad campaign? A6: Focus on setting clear campaign objectives, properly structuring your ad groups, and selecting or creating strong ad creatives before moving on to scaling strategies.