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How To Run Facebook Ads Tutorial For Beginners in 2024 | How to Create Facebook Ads | Free Toturial

Introduction

If you are doing this for the first time or if you are managing a client's business, you can run ads for that client's business. This guide will take you through the entire process of running ads, from setting a budget to determining which niche to target. Before proceeding further, if you are new to the channel, make sure to subscribe for more content on online earning or digital marketing.

Introduction

Assalam Welcome viewers, I am Salim Raza Hike, and welcome to Digital Icicle on YouTube! I bring you Make Money Online videos and we are currently focusing on Facebook sign-up tutorials. This series will guide you through building custom audiences, tracking, monitoring, and scaling a business effectively.

Choosing Your Niche

The niche we’ll be focusing on today is an Australian disability service provider. We aim to run an ad targeting disabled individuals and their parents to avail of this service.

Research and Preparation

Before asking questions on ChatGPT about the business, it’s crucial to understand what the company does and the services it provides. For example, for our disability service provider, we noted that they offer Independent Living Skills, Employment Assistance, Social Participation, Health Programs, and Technology Training.

Using ChatGPT for Guidance

Input specific details into ChatGPT to generate a guide on interest behavior for the ad campaign. For instance, we inputted:

  • The company hires disabled individuals.
  • Services provided: Independent Living Skills, Employment Assistance, etc.

ChatGPT then provides you with a structured list of interests, behaviors, demographics, and ad placements.

Creating the Ad Campaign

Ad Objective

You can choose either traffic or leads as your objective. For new campaigns, starting with traffic isn’t bad but leads can be more beneficial in the long run.

Campaign Setup

  1. Campaign Name: Name it descriptively e.g., "Lead Campaign July".
  2. Ad Set Name: Use the same naming convention for clarity.
  3. Conversion Location: Choose either website, instant form, or messenger.
  4. Targeting: Use ChatGPT-generated options like NDS, Disabled Support, Occupational Therapy, Mental Health, etc. Delete less relevant interests to keep your targeting focused.

Ad Placement

  • Manual Placement: Uncheck options you don’t need like the Audience Network.
  • Primary Text and Headlines: Create multiple copies with various texts for A/B testing purposes. Prioritize the right audience to ensure your ad reaches the right people.

Running the Ad

  1. Add necessary videos, primary texts, and headlines in your ad creation tab.
  2. Ensure that the correct page is selected.
  3. Configure custom thumbnails if necessary.

Testing and Scaling

  • Duplicate your ad set to create different versions with varied content for testing.
  • Monitor the performance for 2-3 days and then ramp up budget allocation to the best-performing ad.
  • Continue making adjustments as needed based on performance metrics.

Conclusion

I hope this detailed guide helps you run effective Facebook ad campaigns. If you have any questions, please comment below or follow me on Digital Icicle. You can raise your questions there as well. See you in the next video. Khuda Hafiz!

Keywords

  • Facebook Ads
  • Digital Marketing
  • Custom Audience
  • A/B Testing
  • Lead Campaign
  • Ad Campaign
  • ChatGPT
  • Target Audience
  • Ad Placement
  • Digital Icicle
  • Online Earning

FAQ

Q1: What should be the primary focus when running a Facebook ad campaign? A1: Your primary focus should be on targeting the right audience and then crafting compelling headlines, images, and videos to engage that audience.

Q2: How can I use ChatGPT for my Facebook ad campaigns? A2: By inputting detailed information about your business and its services, ChatGPT can generate interest behaviors, demographics, and ad placement suggestions that help fine-tune your ad campaign.

Q3: What is A/B Testing, and how can I apply it in my Facebook ad campaigns? A3: A/B Testing involves creating multiple versions of your ad content to see which performs best. By testing different videos, texts, and headlines, you can allocate your budget to the most effective ad creatives.

Q4: How long should I run my ad before making adjustments? A4: Monitor the ad for 2-3 days before making any decisions. Analyze the performance metrics and either scale the ad performing well or make adjustments to improve underperforming ones.

Q5: What should I do if the initial ad campaign doesn't perform well? A5: If your ad campaign doesn't perform well initially, consider revising your targeting, creative content, and budget. Re-run A/B tests to see if different variations yield better results.

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