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How to Run Ads WITHOUT a Large Following or Audience
Introduction
Building an advertising campaign without a vast follower base may seem daunting, but it is entirely feasible. Drawing from my extensive experience as a marketer who has invested over $ 10 million in paid ads, I am currently in the process of launching an ad campaign for my brand new agency. This article outlines the steps I am taking to create a successful advertisement without relying on a pre-existing audience.
Step 1: Choose Your Platform
When starting without a large audience, the first essential step is to select the right platform where your potential clients are likely to be. Based on my experience, Facebook and Instagram are usually the best places to begin. These platforms boast over 4 billion monthly users, which is more than half of the world's population. Such extensive reach allows your ads to be seen by a broader audience, increasing your chances of generating leads and conversions.
Step 2: Create Simple Creative
Once you have your platform, the next step is to design your ad creative. Resist the urge to produce elaborate videos that could win Grammy Awards; this approach typically wastes valuable time and resources. Instead, start with simple images. Images are easier to test and provide immediate feedback on their effectiveness. Additionally, these images can serve as future thumbnails when you decide to switch to video ads.
Step 3: Targeting
Finally, when it comes to targeting, the approach you take will differ from previous years. While there were once many rules to follow for choosing the ideal target audience, the landscape has evolved. In 2024, I recommend picking advantage audiences. This technique allows platforms to optimize your ads based on data rather than relying on narrow targeting, which can limit your reach.
By following these three steps—selecting the right platform, creating simple creatives, and utilizing advanced targeting techniques—you can successfully run ads without relying on a large audience.
Keyword
- Ads
- Audience
- Marketing
- Paid Ads
- Creative Design
- Targeting
- Advantage Audiences
FAQ
Q: Can I effectively run ads without a large following?
A: Yes, it is entirely possible to run effective ads without a large market. By selecting the right platform, creating simple ad creatives, and applying effective targeting techniques, you can reach your target audience.
Q: What social media platform should I choose to run ads?
A: Facebook and Instagram are typically the best options due to their extensive user base, making it easier for advertisers to reach potential clients.
Q: Is it necessary to create high-quality video content for ads?
A: Not at the beginning. It’s better to start with simple images for initial testing. These can provide quick feedback on what works before investing in video content.
Q: What is meant by 'advantage audiences' in targeting?
A: Advantage audiences allow ad platforms to optimize ad delivery based on data rather than strictly defined target demographics, thus broadening your ad's reach and effectiveness.