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How to Run Ads in 2023 Facebook Ads - Tik Tok Ads #facebookads
How to Run Ads in 2023: Facebook Ads - TikTok Ads #facebookads
Understanding the intricacies of advertising algorithms on social media platforms like Facebook, Instagram, and TikTok is crucial for anyone looking to run successful ad campaigns. A common misconception is that merely boosting a post equates to running an effective ad. However, this is far from the truth.
When you boost a post, you're essentially instructing the algorithm to seek out more views. While this may increase the visibility of your post, it doesn't necessarily translate into conversions, which are what ultimately matter in driving sales.
The Buckets of Consumers
Consumers on social media can be categorized into three main buckets:
- Viewers: These are individuals who frequently watch and like content but rarely take further action.
- Non-purchasing Interactors: This group includes people who visit websites and may even add products to their cart, but never complete the purchase.
- Proven Purchasers: These are individuals who have a track record of purchasing items through the app's platform, be it Instagram, Facebook, or TikTok.
The Pitfall of Boosting Posts
When you choose to boost a post, you are signaling to the algorithm that you want more views, likes, and interactions. Consequently, your content will be shown to individuals in the first two buckets—viewers and non-purchasing interactors. These people may engage with your content, but they are not the proven purchasers you need to drive sales.
Optimizing for Conversions
To reach consumers who are more likely to make a purchase, you should instruct the algorithm to optimize for conversions. This way, the algorithm will show your ads to individuals in the third bucket—proven purchasers. By doing this, you are more likely to get a return on your advertising investment because your content reaches people who have a history of completing purchases through the platform.
Final Thoughts
In summary, always remember: boosting a post is not the same as running a targeted ad campaign optimized for conversions. Use the algorithm to your advantage by focusing on the specific action you want—whether it's views, interactions, or conversions.
Keywords
- Advertising algorithms
- Boosting posts
- Facebook ads
- TikTok ads
- Conversions
- Proven purchasers
- Social media advertising
- Views and interactions
- Optimizing for conversions
FAQ
Q: What does boosting a post mean? A: Boosting a post involves paying to increase its visibility on social media platforms, aiming for more views and interactions.
Q: Why doesn’t boosting a post guarantee sales? A: Boosting a post targets users who are likely to view, like, and interact with your content but are not necessarily proven purchasers.
Q: Who are proven purchasers? A: Proven purchasers are individuals who have a track record of buying items through the social media platform.
Q: How can I ensure my ads lead to conversions? A: Instruct the algorithm to optimize for conversions, targeting consumers who have previously completed purchases through the platform.
Q: What are the different consumer buckets in social media advertising? A: The three main consumer buckets are viewers, non-purchasing interactors, and proven purchasers.
By understanding these key concepts and implementing the right strategies, you can maximize the effectiveness of your social media advertisements.