- Published on
How to Process Orders on TikTok Shop: Seller-Shipped vs. Platform-Shipped Options
Introduction
Setting up your shipping settings on TikTok Shop is a crucial final step in your account setup. Understanding the shipping process will help you manage orders effectively and avoid potential issues down the line. TikTok Shop provides three methods for shipping: Ship by Seller, Ship by TikTok Platform, and Fulfillment by TikTok (FBT). Here’s a breakdown of these methods.
Shipping Methods Overview
1. Ship by Seller
With the "Ship by Seller" option, you take full responsibility for shipping. TikTok Shop has approved several courier companies from which you can acquire labels. After purchasing a shipping label, you must manually input the dispatch and tracking information for each order.
Pros and Cons
- Pros: Flexibility in choosing carriers and potentially lower shipping costs, especially if you have negotiated rates.
- Cons: Full responsibility for any shipping issues. If a parcel is delayed, damaged, or lost, it affects your ratings, leading to negative reviews, late dispatch rates, and potential cancellations.
2. Ship by TikTok Platform
The second method involves shipping via the TikTok platform. When you purchase shipping labels directly from TikTok, the labels tend to be cheaper. Additionally, if you don’t provide free shipping, customers pay for the shipping separately.
Advantages
- You can keep your product prices lower since shipping costs can be added on top of product pricing.
- TikTok may offer customer service support in case of shipping issues, including refunds for lost deliveries.
- The platform charges lower fees inclusive of insurance, which protects your revenue.
3. Fulfillment by TikTok (FBT)
The FBT method is highly recommended, particularly for new sellers. For the first 90 days of operation, there are no costs associated with FBT. After 90 days, the fees remain competitive.
Features
- Fulfillment services provided by a third-party company in collaboration with TikTok.
- Offers express shipping options for faster delivery.
Setting Up Shipping
To set up your shipping settings, navigate to the "Orders" section in your TikTok Shop. Here are some key points to consider:
- Select your fulfillment method based on your inventory location.
- Establish a shipping template that is weight-based, ensuring accurate fees for varying package sizes.
- Update any shipping costs for unassigned areas that specific carriers may not cover.
Properly setting up these aspects ensures you protect your revenue during transactions and maintain a good customer rating.
Conclusion
Each shipping option offers different levels of control and responsibility. However, for newcomers, utilizing the FBT option can be particularly beneficial due to its low-cost and easy setup process. Make sure to tailor your shipping templates to accommodate various weights and quantities to avoid unexpected costs.
Keywords
TikTok Shop, shipping settings, Ship by Seller, Ship by TikTok Platform, Fulfillment by TikTok, shipping templates, courier companies, customer service support, express shipping.
FAQ
Q: What is the difference between Ship by Seller and Ship by TikTok Platform?
A: Ship by Seller makes you responsible for shipping, while Ship by TikTok Platform allows you to buy labels directly from TikTok with added customer support.
Q: Why should I choose Fulfillment by TikTok (FBT)?
A: FBT offers a cost-effective shipping solution with no fees for the first 90 days, and you are protected with insurance on shipments.
Q: How do I set up my shipping template?
A: In the TikTok Shop's "Orders" section, you can establish your shipping template by setting rates based on parcel weight and necessary adjustments for quantity.
Q: What happens if a package is lost or damaged?
A: If you use the Ship by TikTok Platform or FBT, TikTok supports you by potentially issuing refunds on lost items, while with Ship by Seller, these responsibilities fall entirely on you.