How To Install TikTok Pixel With Google Tag Manager | Install In As Little As 2 Minutes

Hello everyone, my name is Corbin from Zoco Marketing. In today's guide, we will explore how to install the new TikTok Pixel using Google Tag Manager. If you have a WordPress site or are unfamiliar with Google Tag Manager, don't worry; I plan to release a guide for that as well. For now, let's dive into the steps for using Google Tag Manager.

What is a TikTok Pixel?

A TikTok pixel allows you to track visitors from your TikTok ad campaigns, enabling you to analyze who comes to your website and other metrics. This is particularly important if you plan to invest in TikTok Ads Manager.

Steps to Install the TikTok Pixel:

Login to TikTok Ads Manager:
- Open TikTok Ads Manager. TikTok has named most features similar to Facebook, which makes it easier to navigate.
Navigate to the Pixel Section:
- Go to Assets and select Event.
- Click on Website Pixel (most common choice) and then hit Manage.
Create a New Pixel:
- Click on Create Pixel and agree to the terms of service.
- Name your pixel (e.g., TikTok Pixel 1).
Choose Installation Method:
- For Google Tag Manager, select Install Pixel Code by Third Party.
- Click Next.
Connect to Google Tag Manager:
- Click Connect.
- Sign in to your Google account linked with Google Tag Manager.
- Allow permissions and select the appropriate container and workspace.
- Hit Next to complete the linkage.
Verify Pixel Installation:
- Download the TikTok Pixel Helper if not already done. It is available for free; just search for it.
- Head over to your website and click on the TikTok Pixel Helper icon in your browser.
- Ensure that the pixel is detected (you might not get a green check yet), and check that no events are firing initially since we still need to set them up.

That's it! You have successfully installed the TikTok Pixel on your website via Google Tag Manager. Make sure to subscribe to our channel for more tutorials like this. Thanks for following along!

Keywords

TikTok Pixel
Google Tag Manager
TikTok Ads Manager
Event Tracking
Website Pixel
TikTok Pixel Helper
Installing Pixel

FAQ

Q1: What is the purpose of the TikTok Pixel? A1: The TikTok Pixel allows you to track visitors who come from your TikTok ad campaigns and provides valuable insights into their behavior on your website.

Q2: Can I install the TikTok Pixel on a WordPress site? A2: Yes, a separate tutorial specifically for installing the TikTok Pixel on WordPress is planned. Stay tuned!

Q3: How do I connect TikTok Pixel to Google Tag Manager? A3: In TikTok Ads Manager, navigate to the Event section under Assets, create a new pixel, choose third-party installation, and then connect your Google account to link it to Google Tag Manager.

Q4: How can I verify if the TikTok Pixel is installed correctly? A4: You can use TikTok Pixel Helper, a browser extension, to check if the pixel is installed and firing correctly on your website.

Q5: Is it necessary to download TikTok Pixel Helper? A5: While not mandatory, TikTok Pixel Helper provides a convenient way to verify that your TikTok Pixel is functioning as intended.

Q6: What should I do if no events are firing? A6: Initially, no events may fire as you haven't set them up yet. Ensure the page view pixel is installed correctly, and then proceed to set up specific events.

Q7: Will there be updates to TikTok Pixel Helper? A7: It is likely that TikTok will continue to improve TikTok Pixel Helper, possibly with more robust features similar to those seen in Google Tag Manager or Facebook Pixel.